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News : I COULD NEVER BE A DANCER
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BERLUTI: LIVING APART TOGETHER
January 21, 2021
I COULD NEVER BE A DANCER worked on “LIVING APART TOGETHER,” a movie for BERLUTIのWINTER 2021-2022 COLLECTION by Kris Van Assche as a movement director.
Art Director: Kris Van Assche
Director: Antoine Asseraf
Movement Director: I COULD NEVER BE A DANCER
Creative consultant: Yoann Lemoine
Art work: Lev Khesin
Production: villa eugénie -
HIEROGLYPHS – TRZTN Featuring Karen O
January 21, 2021
I COULD NEVER BE A DANCER worked on TRZTN’s MV featuring Karen O, “Hieroglyphs” as a choreographer.
Music: TRZTN featuring Karen O
Director: Barnaby Roper
3D animation work: pandagunda
Choreographer: I COULD NEVER BE A DANCER
Dancer: Victoria Dauberville -
YELLE – VUE D’EN FACE
November 26, 2020
I COULD NEVER BE A DANCER worked on Yelle’s MV, “Vue d’en face (official video featuring Nicolas Maury)” as a choreographer.
Performers: Yelle & Nicolas Maury
Director: Giant
Choreographer: I Could Never Be A Dancer -
LA REDOUTE x MOSSI
November 25, 2020
I COULD NEVER BE A DANCER worked on a film,”La Redoute x Mossi” as a choreographer.
Director: Julien Vallon
Screenplay: Julien Vallon & Aure Tessandier
Director of Photography: Eric Blanckaert
Composer: imandrealo
Choreographer: I COULD NEVER BE A DANCERGuest dancers: diablopremier, xiaoyi__liu
Accompanied dancers: Thomas GREAUX, Chloé REVEILLON, Eléonore DUGUE, Elizabeth GAHL LE NOTRE, Katarina DIETRICH, Sanaa ATHMANI, Andreas GIESEN, Axel ALVAREZ, Jimmy ZELOU, Jocelyn LAURENT, Junior ALOISE, Mounir AMHILN,Olivier MATHIEU, Robin schmitt -
KENZO SPORT
September 01, 2020
I COULD NEVER BE A DANCER worked on a visual campaign, “KENZO Sport,” Kenzo’s new sport collection as a casting director and choreographer.
Creative Direction: Felipe Oliveira Baptista
Direction: Gregoire Dyer
Casting & choreography: I COULD NEVER BE A DANCER
Styling: Untitled 19
Photography: Tim Elkaïm
Talents: Nicolas Huchard, Xiaoyi Liu, Batstreet -
LOS ANGELES TIMES
August 04, 2020
I COULD NEVER BE A DANCER was featured as a director / creative director / choreographer in an article, “How Jessie Ware’s stunning new disco dance videos were shot in quarantine” in the Los Angeles Times.
Director / Creative Director / Choreographer: I COULD NEVER BE A DANCER
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YELLE – KARATÉ
July 22, 2020
I COULD NEVER BE A DANCER worked on Yelle’s MV, “Karaté,” featuring Joris Wolfy Gangzi as a director.
Direction: I COULD NEVER BE A DANCER
Talent: Yelle
Performance: Joris Wolfy Gangzi
DoP:Jan Rubens, Thibault Maitrejean, and Guillaume Le Chanu -
JESSIE WARE – STEP INTO MY LIFE
July 07, 2020
I COULD NEVER BE A DANCERworked on Jessie Ware’s MV、”Step Into My Life,” featuring Eric Schloesser as a creative director.
Creative Direction: I COULD NEVER BE A DANCER
Choreography & Performance: Eric Schloesser
Director: Madison Shelpuk
DP: Topher Wallace
Edit: Grant Shelpuk -
JESSIE WARE – SOUL CONTROL
July 03, 2020
I COULD NEVER BE A DANCER worked on Jessie Ware’s MV, “Soul Control,” featuring Hajiba Fahmy as a creative and film director.
Creative & Film Direction: I COULD NEVER BE A DANCER
Dancer: Hajiba Fahmy
DP: Stanislas Engammare
Edit: Mark Whelan
Color Grading: Vic Parker -
JESSIE WARE – WHAT’S YOUR PLEASURE?
June 29, 2020
I COULD NEVER BE A DANCER worked on Jessie Ware’s MV, “What’s Your Pleasure?,” featuring Nicolas Huchard as a creative and film director.
Singer Song Writer: Jessie Ware
Creative & Film Direction: I COULD NEVER BE A DANCER
Dancer: Nicolas Huchard
DP: Stanislas Engammare -
CHANEL – ‘BALADE EN MÉDITERRANÉE’ CRUISE 2020/21
June 09, 2020
I COULD NEVER BE A DANCER worked on “Balade en Méditerranée,” the CHANEL Cruise 2020/21 collection as a movement director.
Director: Julien Pujol
Movement Director: I COULD NEVER BE A DANCER -
SAVE A KISS
May 27, 2020
I COULD NEVER BE A DANCER worked on Jessie Ware’s MV, “Save A Kiss” as a choreographer, a casting director and a dancer.
Director: Vicky Lawton
Choreographer / Casting Director / Dancer: I COULD NEVER BE A DANCER
Talent: Jessie Ware
Dancer: Patric Kuo, Hajiba Fahmy Full, Anna Engerström, Suzanne Meyer, Eva Ndiaye, Angelo Recchia, Guillaume Quéau, XiaoYi Liu, Eric Schloesser, Grace Jabbari -
YELLE – JE T’AIME ENCORE
April 30, 2020
I COULD NEVER BE A DANCER worked on Yelle’s MV, “Je t’aime encore” as a choreographer.
Choreographer: I COULD NEVER BE A DANCER
Talent: Yelle -
LEMAIRE – F/W 2020
March 02, 2020
I COULD NEVER BE A DANCER worked on Lemaire’s F/W 2020 show as a creative director.
Creative Direction: I COULD NEVER BE A DANCER
Sound design: Pilooski
Light: Rosario Romagnosi
Produced by Brachfeld, Paris -
JESSIE WARE – SPOTLIGHT
February 28, 2020
I COULD NEVER BE A DANCER worked on “Spotlight,” MV for Jessie Ware as a choreographer.
Choreographer: I COULD NEVER BE A DANCER
Talent: Jessie Ware -
SHOWREEL 2020
February 10, 2020
I COULD NEVER BE A DANCER‘s Showreel 2020 is launched. Please check it out!
List of Projects:
Willy Moon “Yeah Yeah” / directed by Alex Courtès
Chaka Khan “Like Sugar” / directed by Kim Gehrig
Kenzo “Move” / directed by 5fruits
TEDxDoha / directed by Körner Union
Chloé “Roses” / directed by I COULD NEVER BE A DANCER
Pocari Sweat “Yale” & “Thank you” / directed by Koichi Iguchi
The Avener “Waterfall” / directed by Sébastien Caudron
Uniqlo “EZY Ankle Pants” / directed by Kazuaki Seki
Google Watch “Wear What You Want” / directed by Körner Union
La Poste “Une Journée Extraordinaire” / directed by Dave Meyers
Metronomy “16 Beat”/ directed by Colin Solal Cardo
Mika “Good Guys” / directed by KT Auleta
Electric Guest “The Bait” / directed by Jonas & François
Dior “Laura Love is in the Air” / directed by I COULD NEVER BE A DANCER
Air France Safety Demonstration / directed by I COULD NEVER BE A DANCER
Hyènes Fashion Festival / directed by I COULD NEVER BE A DANCER
“PePi” – Performance Picasso / by I COULD NEVER BE A DANCER
Cartier “Diamonds” / Directed by Johan Renck
Kenzo “Eye Beams” Fall/Winter 2013/2014 / directed by Partel Oliva
Chanel “Shade Parade” / directed by Patrick Daughters
“6 Michael Jacksons” / by Valérie Belin & I COULD NEVER BE A DANCER / filmed by Claire Belin
Showreel edited by Jean-Philippe Mure (St Louis, Paris) & titles designed by Antoine Presles
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SÉBASTIEN TELLIER – A BALLET
January 29, 2020
I COULD NEVER BE A DANCER worked on chreography for Sébastien Tellier’s “A Ballet”.
Choreographer: I COULD NEVER BE A DANCER
Talent: Sébastien Tellier -
HERMÈS – DANCING THE HERMÈS GESTURES
January 20, 2020
I COULD NEVER BE A DANCER worked on choreography and casting for “Dancing The Hermès Gestures,” films for Hermès’s instagram.
Direction: Paul & Henriette
Creative direction: Pilote Paris
Choreography & casting: I COULD NEVER BE A DANCER
Dancers: Adèle Belem, Hortense de Gromard, Antoine Kirscher
Production: Hermès Paris -
HERMÉS – PLEASE CHECK IN
December 18, 2019
I COULD NEVER BE A DANCER worked on “Please Check In” by Hermès.
Choreographer: I COULD NEVER BE A DANCER -
THE AVENER – UNDER THE WATERFALL
December 18, 2019
I COULD NEVER BE A DANCER worked on choreography and casting for The Avener’s new MV, “Under The Waterfall“.
Director: Sébastien Caudron
Choreographer: I COULD NEVER BE A DANCER
Produced by: Soldats -
LA POSTE – UNE JOURNÉE EXTRAORDINAIRE
December 17, 2019
I COULD NEVER BE A DANCER worked on choreography for La Poste’s new TVCF, “Une Journée Extraordinaire“.
Director: Dace Meyers
Choreographer: I COULD NEVER BE A DANCER
Music: Juliette Armanet -
MARUHAN – JAN JAN IIJAN
December 01, 2019
I COULD NEVER BE A DANCER worked on choreography for MARUHAN’s promotion video “Jan Jan Iijan”.
Choreographer: I COULD NEVER BE A DANCER
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HERMÈS – LE MONDE D’HERMÈS
September 12, 2019
I COULD NEVER BE A DANCER worked on casting and movement direction for Hermès’ “Le Monde D’Hermès”.
Photographer: Arielle Bob-Willis
Casting & Movement Direction: I COULD NEVER BE A DANCER
Talents: Hortense de Gromard, Suzanne Meyer, XiaoYi Liu, Paul Girard, Edward Napoleon, Jean Lemersre, Abdoulaye Barr -
PABLO PICASSO – BIRTH OF A GENIUS
July 17, 2019
I COULD NEVER BE A DANCER will perform a unique choreography, “PePi” created for “Picasso Exhibition – Birth of a Genius” at Mirror Lake, inspired by Picasso’s genius about form, color and movement on July 19th and 20th. If you are around in UCCA, please stop by!
< PEPI by ICNBAD >
Date: July 19th (Fri), July 20th (Sat)
Venue: Mirror Lake (near UCCA, 798 Art District, No. 4 Jiuxianqiao Lu, Chaoyang District, Beijing)
Performance Schedule:
7/19 (fri)
20:45:21:15
21:45-22:157/20 (sat)
15:00-15:30
17:30-18:30
20:00-20:30Creative Direction: I COULD NEVER BE A DANCER
Performers:
José Manuel Álvarez (Flamenco Dancer) ＆ Lucas Balbo (Percussionist)
Mamadou Bathily & Taylor Chateau (Bonebreakers)
Shi Meiyu & Shi Meiru (Acrobats) -
MIKA – ICE CREAM
June 28, 2019
I COULD NEVER BE A DANCER worked on MIKA’s new single “Ice Cream” as a model coaching and a choreographer.
Choreographer: I COULD NEVER BE A DANCER
Talent: MIKA -
KANEBO ALLIE 2019
April 05, 2019
I COULD NEVER BE A DANCER worked on a Web CF, “Never Let You go” for Kanebo Allie as a choreographer.
Choreographer: I COULD NEVER BE A DANCER
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CHAKA KHAN – THE ELLEN SHOW
March 13, 2019
I COULD NEVER BE A DANCER worked on Chaka Khan’s live performance on “The Ellen Show” as a choreographer.
Choreographer: I COULD NEVER BE A DANCER
Talent: Chaka Khan
Dancer: Comfort Fedoke, Sade Keinu, Dom Ruiz, LongLiveMosi -
NIKE WOMEN 2019 FIFA NATIONAL TEAM KIT UNVEIL
March 11, 2019
I COULD NEVER BE A DANCER worked on the staging and choreography for Nike 2019 FIFA Women’s World Cup National Team Kit Unveil collection.
Set Design & Production: Villa Eugénie
Staging & Choreographer: I COULD NEVER BE A DANCER
Assistant: Kevin Vives
Music: Daniel Junior Thibaut -
THE GRAHAM NORTON SHOW: CHAKA KHAN – LIKE SUGAR
February 02, 2019
I COULD NEVER BE A DANCER worked on Chaka Khan’s live performance on “The Graham Norton Show” as a choreographer.
Choreographer: I COULD NEVER BE A DANCER
Talent: Chaka Khan
Dancer: Unity, CHI CHI, Zakiya Wellington, Keron Proverbs, Alfie Chapman, Tanaya, Sean Delarose, TINADANSA -
NEWREEL INTERVIEW
September 12, 2018
I COULD NEVER BE A DANCER’s member, Olivier Casamayou’s interview is featured in NEWREEL.
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UNIQLO 2018 FALL/WINTER – PREMIUM LAMBSWOOL
September 03, 2018
I COULD NEVER BE A DANCER worked on a global TVCF,“Premium Ram UNIQLO 2018 Fall/Winter” for Uniqlo as a choreographer.
Director: Yuichi Kodama
Choreographer: I COULD NEVER BE A DANCER -
VOGUE JAPAN OCTOBER ISSUE – MY OBSESSION
August 30, 2018
Olivier Casamayou from I COULD NEVER BE A DANCER was interviewed on “My Obsession” for VOGUE JAPAN (October Issue).
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UNIQLO 2018 FALL/WINTER – KNIT CASHMERE
August 29, 2018
I COULD NEVER BE A DANCER worked on a global TVCF, “Knit Extra Fine Merino UNIQLO 2018 Fall/Winter” for Uniqlo as a choreographer.
Director: Yuichi Kodama
Choreographer: I COULD NEVER BE A DANCER -
UNIQLO 2018 FALL/WINTER – KNIT EXTRA FINE MERINO
August 29, 2018
I COULD NEVER BE A DANCER worked on a global TVCF, “Knit Extra Fine Merino UNIQLO 2018 Fall/Winter” for Uniqlo as a choreographer.
Director: Yuichi Kodama
Choreographer: I COULD NEVER BE A DANCER -
DMM – LET’S KEEP ON ADVENTURE
August 02, 2018
I COULD NEVER BE A DANCER and Kumiko Iijima worked on TVCFs for DMM.com‘s 20th anniversary, featuring Takeshi Kitato and 24 dancers as a choreographer and a costume designer & stylist respectively. 24 dancers represent 8 different business groups in DMM (1. Robot, 2. E-book, 3. Animation, 4. Game, 5. Rental car, 6. Africa, 7. Solar panel and 8. Music) and those 8 elements are incorporated into costumes and choreography.
Director: Jun Tamukai
Choreographer: I COULD NEVER BE A DANCER
Costume Designer & Stylist: Kumiko Iijima
Talent: Takeshi Kitano -
UNIQLO ANKLE PANTS – 18FW EZY ANKLE PANTS
July 17, 2018
I COULD NEVER BE A DANCER worked on a global TVCF, “UNIQLO ANKLE PANTS – 18FW EZY Ankle Pants” for Uniqlo as a choreographer.
Director: Kazuaki Seki
DoP: Martin de Chabaneix
Choreographer: I COULD NEVER BE A DANCER -
POCARI GACHI DANCE FES DOCUMENTARY
July 09, 2018
A documentary movie about Pocari Gachi Dance FES is launched. I COULD NEVER BE A DANCER worked for the Pocari Gachi Dance FES and Pocari Sweat TVCFs as choreographers.
Choreographer: I COULD NEVER BE A DANCER
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POCARI GACHI DANCE FES
July 07, 2018
“POCARI GACHI DANCE FES,” which I COULD NEVER BE A DANCER worked as choreographer, made the Guinness world record after airing a TVCF with 4,348 dancers.
Choreographer: I COULD NEVER BE A DANCER
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CHAKA KHAN x I COULD NEVER BE A DANCER – LIKE SUGAR
June 28, 2018
I COULD NEVER BE A DANCER worked on Chaka Khan’s new MV, “Like Sugar” as a choreographer. It is featured in Rolling Stone and PromoNews.
Talent: Chaka Khan
Director: Kim Gehrig
Choreographer: I COULD NEVER BE A DANCER -
HERMÈS – PALO ALTO STORE OPENING PARTY
May 19, 2018
I COULD NEVER BE A DANCER worked on a store opening party in Palo Alto, U.S. for HERMÈS as a choreographer.
Casting Director + Choreographer: I COULD NEVER BE A DANCER
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I’LL BE YOUR MIRROR
April 28, 2018
I COULD NEVER BE A DANCER worked on the short film “I’ll be your mirror” for the 33rd international fashion festival in Hyeres, presenting the 10 finalists for the accessory design award as a film director, creative director, and choreographer.
Film direction, creative direction & choreography: I COULD NEVER BE A DANCER
Dancers: Fanny Sage, XiaoYi Liu, Enzo Da Silva, Georges Labbat
Photography & Steadicam: Jan Rubens
Shot at la Villa Cavrois, architect Robert Mallet-Stevens -
HERMÈS – LE JEU
April 18, 2018
I COULD NEVER BE A DANCER worked on the concept and design of the fashion windows for Hermès’ “le jeu” (Feb.-May 2018) in Geneva, Switzerland.
Concept and design: I COULD NEVER BE A DANCER in association with Paul Jouan
Production: ArtComposit
Project led by Yoann Mathurin
Photos: Michel Giesbrecht -
SABINE GETTY: WOMAN ON THE VERSE
April 18, 2018
I COULD NEVER BE A DANCER worked on “Sabine Getty: Woman On The Verge” for British VOGUE as a choreographer.
Director: Mafalda Millies
Choreographer: I COULD NEVER BE A DANCER
Talent: Sabine Getty -
POCARI SWEAT – OUR AFTER SCHOOL
April 09, 2018
I COULD NEVER BE A DANCER worked on a TVCF, “POCARI SWEAT – Our after school” for “POCARI SWEAT,” a sports drink manufactured by Otsuka Pharmaceutical.
Choreographer: I COULD NEVER BE A DANCER
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JUST IN TIME
April 06, 2018
Invited by the French embassy during the Rencontres franco-chinoises de la mode and Shanghai fashion week, I COULD NEVER BE A DANCER is now holding an exhibition, “Just In Time” from March 29 to April 19 at the Bailian group fashion center in Shanghai and Beijing.
Produced by Doors/Menyi
Video edited by Jean-Philippe Mure (Saint-Louis, Paris)
Sound edited by Vincent Drux (G.U.M, Paris)
Set design by I COULD NEVER BE A DANCER & Paul Jouan
Performance by Qian TingTing & Huang JianRong -
HER – WE CHOOSE
January 12, 2018
I COULD NEVER BE A DANCER worked on HER for their MV for “We Choose” as a choreographer.
Director: Giant
Choreographer: I COULD NEVER BE A DANCER
Artist: HER -
KENZO MOVE
January 08, 2018
I COULD NEVER BE A DANCER worked on “MOVE” for KENZO as a choreographer and casting director.
Casting & choreography: I COULD NEVER BE A DANCER
Talents: Hajiba Fahmy, XiaoYi Liu, Gala Moody, Sophie Appolonia, Eva Ndiaye, Patric Kuo, Feroz Sahoulamide, Abdoulaye Barry, Brandon Malboneige, Joris -
STASERA CASA MIKA x I COULD NEVER BE A DANCER
November 03, 2017
I COULD NEVER BE A DANCER worked on a TV show series,”Stasera Casa Mika” as a choreographer.
Talent: MIKA
Creative Director + Choreographer: I COULD NEVER BE A DANCER -
GUCCI x UOMO
October 31, 2017
I COULD NEVER BE A DANCER worked on a promotional film for GUCCI as a choreographer.
Director: Tomokazu Yamada
Choreographer: I COULD NEVER BE A DANCER
Talent: Yusuke Iseya -
TUI
October 18, 2017
I COULD NEVER BE A DANCER worked on a film for TUI UK as a choreographer.
Director: Simon Ratigan
Choreographer: I COULD NEVER BE A DANCER -
LANCÔME – L’ABSOLU ROUGE & GLOSS – LIVE ABSOLUTELY
September 14, 2017
I COULD NEVER BE A DANCER worked on a film “L’Absolu Rouge & Gloss” for LANCÔME as a choreographer.
Choreography: I COULD NEVER BE A DANCER
Talent: Taylor Hill -
POCARI SWEAT – DANCING SCHOOL FIELD TRIP VERSION
July 03, 2017
I COULD NEVER BE A DANCER worked on a TVCF “POCARI SWEAT – Dancing School Field Trip” for “POCARI SWEAT“, a sports drink manufactured by Otsuka Pharmaceutical Co., Ltd.
Choreographer: I COULD NEVER BE A DANCER
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CIRQUE DU SOLEIL x ICNBAD – SCALADA STELAR 2017
June 15, 2017
I COULD NEVER BE A DANCER works on Cirque du soleil’s new show, “SCALADA STELAR 2017” as a co-stage director & choreographers. “SCALADA STELAR 2017” will be shown in Andorra from July 1st to July 30th. Please see this link for more detailed info. If you are around this area, please check it out!
Director: Benjamin Dupont
Co-Stage Directors: I COULD NEVER BE A DANCER
Choreographers: I COULD NEVER BE A DANCER
Music: Felix-Antoine Couturier
Costume designer: Yso (Siphay Southidara)
Lighting designer: Mikki Kunttu
Acrobatic choreographer: Edesia Moreno Barata -
THE DENTSU ADVERTISING AWARDS – POCARI SWEAT 2016
June 04, 2017
Otsuka Pharmaceutical’s Pocari Sweat 2016 TVCFs, “Yell” version, “Thanks” version and “Arigato” version I COULD NEVER BE A DANCER choreographed were named the winner of the TV advertising award under TV advertising series category by the 70th Dentsu Advertising Awards!
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DANCING ROMANCE
May 31, 2017
I COULD NEVER BE A DANCER worked on “DANCING ROMANCE” a promotional campaign film for Fondation Visio as a choreographer.
The campaign aims to raise funds for research and mobility assistance for partially sighted people. In order to cast a partially sighted dancer, the casting was opened to five continents and a young American man who previously competed on “America’s Got Talent” stars in this film.
Director: Laura Sicouri
Choreographer: I COULD NEVER BE A DANCER
Dancer: Fanny Sage, Benjamin Yonattan -
POCARI SWEAT 2017 – INDIA VERSION
May 16, 2017
I COULD NEVER BE A DANCER worked on a new TVCF “Pocari Sweat India Version – we tried dancing the Pocari’s choreography in India, a country of Bollywood” for Pocari Sweat by Otsuka Pharmaceutical Co., Ltd.
Choreographer: I COULD NEVER BE A DANCER
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POCARI SWEAT – DANCING OPENING CEREMONY VERSION
April 17, 2017
I COULD NEVER BE A DANCER worked on a TVCF for “Pocari Sweat – Dancing opening ceremony” version, featuring 300 dancers for Otsuka Pharmaceutical Co., Ltd.
Otsuka Official Adview Site https://www.otsuka.co.jp/adv/poc/Choreographer: I COULD NEVER BE A DANCER
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SAUT HERMÈS AU GRAND PALAIS 2017
March 20, 2017
I COULD NEVER BE A DANCER worked on “SAUT HERMÈS,” an annual show jumping competition held at the Grand Palais in Paris, France on 17, 18 and 19 March as a casting director and a choreographer.
Choreographer & Casting Director: I COULD NEVER BE A DANCER
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GENEVA INTERNATIONAL MOTOR SHOW 2017 – RENAULT
March 08, 2017
I COULD NEVER BE A DANCER worked on a show for RENAULT at Geneva International Motor Show 2017 as an art director , choreographer and casting director.
Art Director, Choreographer, Casting Dir: I COULD NEVER BE A DANCER
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CHANEL – NUMERO 5 L’EAU
December 08, 2016
I COULD NEVER BE A DANCER worked on a film “NUMERO 5 L’EAU” for CHANEL featuring Lily-Rose Depp as a model coach.
Model Coaching: ICNBAD
Talent: Lily-Rose Depp -
HERMES – CAPE COD’S UNEXPECTED EFFECTS
December 07, 2016
I COULD NEVER BE A DANCER worked on a film “Cape Cod’s unexpected effects” for Hermes as a director.
Direction: I COULD NEVER BE A DANCER
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CARTIER MAGICIEN TOKYO
December 01, 2016
I COULD NEVER BE A DANCER worked on a show at Tokyo National Museum for Cartier Magicien, Cartier’s new high jewelry collection as a director and a choreographer.
“KISEKI,” a TV program on BS Fuji featuring Cartier Magicien including interviews will be broadcasted on Friday 2nd December from 23:30 to 23:55 (in Japan time).
Direction + Choreography: I COULD NEVER BE A DANCER in collaboration with Artisan
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STASERA CASA MIKA
November 20, 2016
Currently, I COULD NEVER BE A DANCER has been working on a TV show series,”Stasera Casa Mika” as a choreographer. You can watch these videos from the following links.
Stasera Casa Mika – Episode 1
Stasera Casa Mika – Episode 2
Stasera Casa Mika – Episode 3Choreographer: I COULD NEVER BE A DANCER
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I COULD NEVER BE A DANCER SHOWREEL 2016
October 24, 2016
I COULD NEVER BE A DANCER’s showreel 2016 is launched. Please check it out!
List of Projects:
Willy Moon “yeah yeah” / directed by Alex Courtès
Electric Guest “the bait” / directed by Jonas & François
Kenzo “Eye Beams” Fall/Winter 2013/2014 / directed by Partel Oliva
Pocari Sweat “yale” & “thank you” / directed by Koichi Iguchi
Jalouse X Dior “Laura Love is in the air” / directed by I COULD NEVER BE A DANCER
Chloé “roses” / directed by I COULD NEVER BE A DANCER
TEDxDoha / directed by Körner Union
Lacoste “support with style” / directed by I COULD NEVER BE A DANCER
Carven Menswear, spring/summer 2017
Metronomy “16 beat” / directed by Colin Solal Cardo
Mika “good guys” / directed by KT Auleta
Kylie Minogue “Crystallize” / directed by Alice Moitie
Cartier “diamonds” / Directed by Johan Renck
Air France safety demonstration / directed by I COULD NEVER BE A DANCER
Chanel “Shade Parade” / directed by Patrick Daughters
Hermès “Swinging Silk” / directed by Rosario Romagnosi
Louis Vuitton “shoes up” / directed by Lisa Paclet
O.P.I “instinct of color” / directed by Hans Emanuel
Google “wear what you want” / directed by Körner Union
“Performance” by Valérie Belin & I COULD NEVER BE A DANCER / filmed by Claire Belin
Showreel edited by Jean-Philippe Mure (St Louis) & titles designed by Antoine Presles -
METRONOMY – 16 BEAT
August 26, 2016
I COULD NEVER BE A DANCER worked on a music video 16 Beat by Metronomy for La Blogothèque, a music and culture website, as a choreographer and a casting director.
This project is featured in Noisy by Vice. Please check it out from this link!
Dir: Colin Solal Cardo
Casting Director & Choreographer: I COULD NEVER BE A DANCER
Dancers: Aliashka Salamand Hilsum, Khady Thiam, Guillaume Quéau, Shirwann Jeammes -
COOLER IN COTTON
July 11, 2016
I COULD NEVER BE A DANCER worked on a new TVCF “Cooler in Cotton” for Cotton Inc. as a choreographer.
Dir: Henry Scholfield
Choreographer: I COULD NEVER BE A DANCER -
POCARI SWEAT – THANKS / HAVANA, PARIS AND TOKYO VERSION
July 09, 2016
New videos for POCARI SWEAT commercial film choreographed by I COULD NEVER BE A DANCER are released. Besides the TVCF “Thanks Version“, you can also watch videos online “Havana Version – we tried dancing the Pocari’s choreography in Havana, Cuba where people seem cheerful, easygoing and good dancers”, “Paris Version – we tried dancing the Pocari’s choreography in Paris where the Pocari’s choreographers live” and “Tokyo Version – Lesson Video”.
Choreographer: I COULD NEVER BE A DANCER
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CARVEN – S/S 2017 SHOW
June 25, 2016
I COULD NEVER BE A DANCER worked on a show for CARVEN’s S/S collection as a choreographer.
Collection: Barnabe Hardy
Production Wedance Agency Bruno Péré
Concept & choreography: I Could Never Be A Dancer
Sound: Yuksek -
NIKELAB x OLIVIER ROUSTEING
June 02, 2016
I COULD NEVER BE A DANCER worked on an event for “NikeLab x Olivier Rousteing” as a choreographer and a casting director.
Casting Director & Choreographer: I COULD NEVER BE A DANCER
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L’OREAL MEN EXPERT HYDRA POWER – LUCKY BLUE SMITH
May 20, 2016
I COULD NEVER BE A DANCER worked on a TVCF for L’Oréal Men Expert Hydra Power featuring Lucky Blue Smith as a model coach.
Model Coaching: I COULD NEVER BE A DANCER
Model: Lucky Blue Smith -
MADAME FIGARO JAPON – ICNBAD
May 12, 2016
I COULD NEVER BE A DANCER is featured in madame FIGARO japon (July 2016 issue) and madame FIGARO japon (web).
Please check it out from this link. -
BETC POP – ICNBAD
May 09, 2016
I COULD NEVER BE A DANCER was interviewed by BETC POP, a french advertising agency. They talk about the latest work for Lacoste “Support With Style.” Please check it out from this link!
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LACOSTE – SUPPORT WITH STYLE
April 28, 2016
I COULD NEVER BE A DANCER worked on “LACOSTE – SUPPORT WITH STYLE,” featuring official French uniforms for Rio 2016 Olympics Games as a director, a choreographer and a casting director.
Director / Choreographer: I COULD NEVER BE A DANCER
DOP: Sophian Belgarbi
Music: The Shoes
Edit: Nicolas Larrouquère
Casting: I COULD NEVER BE A DANCER & Bruno Péré -
OLIVIER BABINET – SWAGGER
April 19, 2016
I COULD NEVER BE A DANCER worked as a choreographer for “Swagger,” a documentary / fiction film by Olivier Babinet, selected for The ACID Programme at the Cannes International Film Festival 2016.
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POCARI SWEAT – BEHIND THE SCENES
April 16, 2016
Here is a behind the scenes’ video for POCARI SWEAT commercial film choreographed by I COULD NEVER BE A DANCER.
Choreographer: I COULD NEVER BE A DANCER
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POCARI SWEAT – YELL VERSION
April 16, 2016
I COULD NEVER BE A DANCER worked on a TVCF for “POCARI SWEAT“, a sports drink manufactured by Otsuka Pharmaceutical Co., Ltd.
Choreographer: I COULD NEVER BE A DANCER
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JUST IN TIME
April 10, 2016
I COULD NEVER BE A DANCER participates in the 31st International Festival of Fashion and Photography in Hyères, France. The retrospective video exhibition “Just in Time” opening will be held on 23rd April at the Templiers tower and the festival runs until 25th April 2016.
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HERMÈS – 5 TOURS DE MAGIE SUR-MESURE
March 03, 2016
I COULD NEVER BE A DANCER worked on “Le MANifeste d’Hermès – 5 tours de magie sur-mesure” for HERMÈS as a director, a choreographer and a casting director.
Director / Choreographer / Casting Director: I COULD NEVER BE A DANCER
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LE FIGARO MAGAZINE – I COULD NEVER BE A DANCER
December 11, 2015
I COULD NEVER BE A DANCER is featured in the French Figaro Magazine, 11th December 2015.
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CARTIER DIAMONDS
November 24, 2015
I COULD NEVER BE A DANCER worked on a new movie, “Cartier Diamonds,” featuring Karen Elson for Cartier as a choreographer and a model coach.
Dir: Johan Renck
Choreographer: I COULD NEVER BE A DANCER
Talent: Karen Elson -
MARKS & SPENCER – THE ART OF CHRISTMAS
November 12, 2015
I COULD NEVER BE A DANCER worked on a Christmas TVCF campaign, “The Art of Christmas” for Marks & Spencer as a choreographer.
Dir: Christian Larson Choreo: I COULD NEVER BE A DANCER
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HYATT – ANYTHING POSSIBLE ep.1
October 20, 2015
I COULD NEVER BE A DANCER worked on Hyatt’s PR movie,”Anything Possible: Episode 1 Alexander & Juliette version” as a choreographer.
Choreo: I COULD NEVER BE A DANCER
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KPP – CRAZY PARTY NIGHT
August 21, 2015
Kumiko Iijima and I COULD NEVER BE A DANCER worked on Kyary Pamyu Pamyu’s music video, “Crazy Party Night ~ Pumpkin Strikes Back” as a costume designer/stylist and a choreographer respectively.
Prod & Music: Yasutaka Nakata Dir: Yusuke Takana (caviar) Costume & St: Kumiko Iijima Choreographer: I COULD NEVER BE A DANCER
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LANCÔME 80th ANNIVERSARY PARTY
July 10, 2015
I COULD NEVER BE A DANCER worked on Lancôme 80th anniversary party‘s art direction, staging and music line up with agency Say Hmm.
AD & Staging & Music Line up: I COULD NEVER BE A DANCER with Say Hmm
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WHITE SCREEN – ICNBAD x LGBT
July 02, 2015
I COULD NEVER BE A DANCER‘s Music Video projects, “Good Guys” for MIKA and “Thank you” for Will Young are featured from LGBT’s point of view in white-screen.jp. Please check it out from this link.
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WILL YOUNG – THANK YOU
June 26, 2015
I COULD NEVER BE A DANCER worked on “Thank you,” a music video for Will Young as a choreographer and a casting director.
Music & Talent: Will Young Choreographer & Casting Dir: I COULD NEVER BE A DANCER
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LEXUS IS 2015 – FLOW
June 11, 2015
I COULD NEVER BE A DANCER worked on Lexus IS 2015 Flow’s TVCF as a choreographer.
Dir: Alexandre Courtès Choreo: I COULD NEVER BE A DANCER
Gymnast: Christopher Lenoury -
ICNBAD – MIKA / GOOD GUYS
May 26, 2015
I COULD NEVER BE A DANCER worked on “Good Guys,” a new song from Mika’s new album, “No Place In Heaven” as a choreographer.
Music & Talent: Mika Choreographer: I COULD NEVER BE A DANCER
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L’OREAL – STUDIO LINE HOT
March 26, 2015
I COULD NEVER BE A DANCER worked on a new TV CF, “Studio Line Hot” for L’Oreal as a choreographer and a model coach.
Dir: Barnaby Roper Choreographer: I COULD NEVER BE A DANCER
Talents: Karlie Kloss & Barbara Palvin -
AIR FRANCE IN-FLIGHT SAFETY DEMONSTRATION
March 18, 2015
I COULD NEVER BE A DANCER worked on a new in-flight safety demonstration video for Air France as a director, a choreographer and a casting director.
Dir/Choreographer: I COULD NEVER BE A DANCER
Casting Dir: Isaac Romano & I COULD NEVER BE A DANCER
Talent: Dorcas Coppin, Charlotte Siepiora, Sion Monge, Anne Barreto, Johanna Orth, Claire Tran -
ANDROID / GOOGLE WATCH – WEAR WHAT YOU WANT
March 16, 2015
I COULD NEVER BE A DANCER worked on “Wear what you wnat,” a TV commercial film for Android / Google watch as a casting director and a choreographer.
Dir: Körner Union Casting Dir & Choreographer: I COULD NEVER BE A DANCER
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Libération | La danse prend ses marques
March 09, 2015
I COULD NEVER BE A DANCER is featured for its culture story, “La danse prend ses marques” (Dance takes its brands) in Libération, French newspaper on March 7th. Please checkit out if you are interested in reading its article in French!
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I COULD NEVER BE A DANCER SHOWREEL 2015
February 23, 2015
I COULD NEVER BE A DANCER’s showreel 2015 is launched. Please check it out!
List of Projects:
Willy Moon “yeah yeah” / directed by Alex Courtès
Electric Guest “the bait” / directed by Jonas & François
DJ Mehdi “I am somebody” / directed by So Me
Kenzo “Eye Beams” Fall/Winter 2013/2014 / directed by Partel Oliva
Jalouse X Dior “Laura Love is in the air” / directed by I COULD NEVER BE A DANCER
Chloé “roses” / directed by I COULD NEVER BE A DANCER
TEDxDoha / directed by Körner Union
L’Oréal Studioline / directed by Yoann Lemoine
Paco Rabanne “One Million – Man” / directed by Alex Courtès
H&M “Fall 2014” / directed by Alex Courtès
MGMT “It’s working” / directed by So Me
Kylie Minogue “Crystallize” / Directed by Alice Moitie
O.P.I “instinct of color” / directed by Hans Emanuel
Cartier “Baiser volé” / directed by Sean Ellis
Louis Vuitton “shoes up” / directed by Lisa Paclet
Chanel “Shade Parade” / directed by Patrick Daughters
Cadbury “Charity Shop” / directed by MEGAFORCE
Hermès “Swinging Silk” / directed by Rosario Romagnosi
“Performance” by Valérie Belin & I COULD NEVER BE A DANCER / filmed by Claire BelinShowreel edited by Antoine Presle
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I COULD NEVER BE A DANCER – PACO RABANNE
February 10, 2015
I COULD NEVER BE A DANCER worked on the choreography of Paco Rabanne’s new TV CF, “One Million Man Show,” featuring Sean O’Pry.
Dir: Alexandre Courtès Chor: I COULD NEVER BE A DANCER Talent: Sean O’Pry
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EUROPEAN UNION IS WORKING FOR YOU
February 10, 2015
I COULD NEVER BE A DANCER worked on the choreography of European Union’s promotion movie, “European Union is working for you” (6 films).
Dir: J.A.C.K. Chor: I COULD NEVER BE A DANCER
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MARTELL NOBLIGE x JASON WU LE LAUNCH
December 26, 2014
On 11/28, I COULD NEVER BE A DANCER worked on “Martell Noblige X Jason Wu Le Launch,” a launch event at the Shanghai old postal museum for a new bottle design by Jason Wu as a choreographer and a casting director.
Casting Dir.& Choreographer: I COULD NEVER BE A DANCER
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Jalouse x Dior – Laura Love is in the air
November 10, 2014
I COULD NEVER BE A DANCER directed and choreographed a fashion film, “Laura Love is in the air,” for Jalouse Magazine featuring a dancer / model, Laura Love with Dior outfit.
Dir/Choreographer: I COULD NEVER BE A DANCER Talent: Laura Love
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PEN – I COULD NEVER BE A DANCER
October 17, 2014
I COULD NEVER BE A DANCER is featured for their cover story, “NEW DESIGN 100” in PEN’s November issue.
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I COULD NEVER BE A DANCER GOES 90’s for H&M
September 05, 2014
I COULD NEVER BE A DANCERが、H&Mのファッションウィークのビジュアルキャンペーンで、キャスティングとコレオグラフィーを手掛けました。ミュージックプロデューサー・DJのLe Youthが、90年代に流行ったSealのKillerをコンテンポラリーにリミックスした曲がフィーチャーされています。
Dir: Alexandre Courtès Casting Dir.& Choreographer: I COULD NEVER BE A DANCER Music Pro: Le Youth
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WHITE SCREEN INTERVIEW – I COULD NEVER BE A DANCER
August 29, 2014
I COULD NEVER BE A DANCER was interviewed by white-screen.. They talk about the origin of their artist name, how they come up with an idea and proceed a project and their unique position in art and commercial industries. Please check it out from this link!
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THE TING TINGS – WRONG CLUB
July 17, 2014
Bouffant, lasers and lots of dancing. That’s what happened in “Wrong Club”, the latest music video from The Ting Tings’s new album named “Super Critical”
I COULD NEVER BE A DANCER worked on “Wrong Club” as a choreographer.Dir: Lisa Paclet Choreographer: I COULD NEVER BE A DANCER
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ICNBAD’S SUMMERTIME STREET PARTY
July 03, 2014
Summer is officially here! And I COULD NEVER BE A DANCER has something special for the occasion. They worked on the casting and choreography of St. Honoré Summertime street party in Paris. These are the pictures!
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KYLIE MINOGUE – CRYSTALLIZE
May 28, 2014
I COULD NEVER BE A DANCER worked on a music video for Kylie Minogue’s “Crystallize” as a casting director and a choreographer.
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HERMES JAPON – NICOLAS BUFFE AT HARA MUSEUM
April 21, 2014
I COULD NEVER BE A DANCER choreographed a pre-opening event of “The Dream of Polifilo” exhibition by Nicolas Buffe for Hermès Japon at Hara Museum of Contemporary Art in Tokyo.
Pr: Nadège Winter
Choreopgraher: I COULD NEVER BE A DANCER
Costume Designer: Nicolas Buffe -
I COULD NEVER BE A DANCER SHOWREEL 2014
February 14, 2014
I COULD NEVER BE A DANCER‘s new showreel is launched. Please check it out!
List of Projects:
Willy Moon “yeah yeah”, directed by Alex Courtès
Electric Guest “the bait”, directed by Jonas & François
DJ Mehdi “I am somebody”, directed by So Me
Kenzo “Eye Beams” Fall/Winter 2013/2014, directed by Partel Oliva
Nina Ricci “The ballet bag”, directed by I COULD NEVER BE A DANCER
Chloé “roses”, directed by I COULD NEVER BE A DANCER
TEDxDoha, directed by Körner Union
L’Oréal Studioline, directed by Yoann Lemoine
Cadbury “Charity Shop”, directed by MEGAFORCE
O.P.I “instinct of color”, directed by Hans Emanuel
Keren Ann “My name is trouble”, directed by Benjamin Seroussi
MGMT “It’s working”, directed by So Me
Cartier “Baiser volé”, directed by Sean Ellis
Louis Vuitton “shoes up”, directed by Lisa Paclet
Chanel “Shade Parade”, directed by Patrick Daughters
Olympia Le-Tan 7”, Spring/summer 2013 fashion show filmed by Simon Cahn
Hermès “Swinging Silk”, directed by Rosario Romagnosi
“Performance” by Valérie Belin & I COULD NEVER BE A DANCER, filmed by Claire Belin
Showreel edited by Antoine Presle -
NUMÉRO TOKYO – MARCH 2014
February 04, 2014
I COULD NEVER BE A DANCER is featured in “deep into Paris” as a Paris guide from a creator’s point of view in Numéro TOKYO, a fashion magazine (March 2014 issue). Please check it out.
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UK MUSIC VIDEO AWARDS – WILLY MOON / YEAH YEAH
October 02, 2013
Willy Moon’s “Yeah Yeah” choreographed by I COULD NEVER BE A DANCER is nominated for best pop video at the UK music video awards.
Dir: Alex Courtes
Casting & Choreographer: I COULD NEVER BE A DANCER
Music: Willy Moon -
CLIQUE – I COULD NEVER BE A DANCER
October 02, 2013
Olivier Casamayou is featured with Jackson (Jackson & His Computerband) in “Clique,” a French TV program. Jackson collaborated with I COULD NEVER BE A DANCER for “Blowing Roses,” a new CF for Chloé Perfume.
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BURNING HOUSE – PPSD
October 02, 2013
Olivier Casamayou worked on a new music video, “PPSD (Post Party Stress Disorder)” by Burning House as a choreographer and performed himself as a main animation character in the music video.
Dir: Arno Salters
Animator: Joseph Pierce
Choreography: Olivier Casamayou (I COULD NEVER BE A DANCER) -
CHLOÉ x VOGUE ITALY
October 02, 2013
I COULD NEVER BE A DANCER‘s project as a director, “Blowing Roses” for Chloé perfume is featured in VOGUE Italy.
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L’OREAL – STUDIOLINE #TXT
October 02, 2013
I COULD NEVER BE A DANCER worked on a new TVCF, “Studioline #TXT” for L’Oreal as a choreographer and a model coach.
Dir: Yoann Lemoine
Dir of Photography: Simon Chaudoir
Ad: Christophe Derigon
Choreography: I COULD NEVER BE A DANCER
Talents: Bianca Balti, Alexander Ferrario, Shane Gambil, Liya Kebede, Francisco Lachowski, Irina Lazareanu, Barbara Palvin -
CHLOÉ x ELLE FRANCE
October 02, 2013
I COULD NEVER BE A DANCER‘s project as a director, “Blowing Roses” for Chloé perfume is featured in ELLE France.
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KENZO – EYE BEAMS F/W 2013
October 02, 2013
I COULD NEVER BE A DANCER worked on a new promotion video, “Eye Beams” for KENZO (Fall/Winter 2013 collection) based on a Bollywood concept as a choreographer and a casting director.
Dir: Patel Oliva
Producer: Roman Pichon Herrera
Choreography: I COULD NEVER BE A DANCER
Dancers: Aliashka Hilsum, Ana Pi, Claire Tran
Styling: Annabelle Baldero Lacuna -
CHLOÉ PERFUME – BLOWING ROSES
October 02, 2013
I COULD NEVER BE A DANCER worked on a new CF, “Blowing Roses” for Chloé perfume as a director, a choreographer and a casting director.
Direction, Choreography and Casting: I COULD NEVER BE A DANCER
Director of photography: Axel Cosnefroy
Dancers: Laureline Andrei, Caroline Blot, Camille Brulais, Anusha Emrith, Juliette Gernez, Elodie Lobjois, Laurine Ristoph, Suzanne Meyer, Fanny Sage, Charlotte Siepiora.
Hair: Stéphane Bodin
Make up: Annabelle Petit
Style: Simone Hoffmann & Diane Gagnant -
YSL – TOUCHE ECLAT
October 02, 2013
I COULD NEVER BE A DANCER worked on a new promotion video, “Touche Eclat” for YSL foundation as a choreographer and a model coach.
Dir: Jacob Sutton
Model coaching & Choreography: I COULD NEVER BE A DANCER -
NINA RICCI x VOGUE FRANCE
October 02, 2013
I COULD NEVER BE A DANCER‘s first project as a director, “Ballet Bag” for NINA RICCI is featured in VOGUE France.
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HANES – COLOR WHEEL
September 18, 2013
I COULD NEVER BE A DANCER worked on a new TVCF of America for Hanes “Color Wheel” as a choreographer and a casting director.
Dir: Arno Salters
AD: Daniela Montanez
Choreography & Casting Dir: I COULD NEVER BE A DANCER -
NINA RICCI – BALLET BAG
September 06, 2013
I COULD NEVER BE A DANCER worked for a NINA RICCI’s TV commercial “BALLET BAG” not only as an art director, choreographer, casting director but as a director for the first time.
Dir: I COULD NEVER BE A DANCER
DOP: Martin de Chabaneix
Concept, Art direction Choreography & Casting: I COULD NEVER BE A DANCER
Dancers: Suzanne Meyer, Prue Lang, Fanny Sage
Music: Julien Barthe (Plaisir de France / Slove)
Set Design: Gael Leroux
Editing: Benjamin Ricart
Produced by Jill Caytan, Psycho/Première Heure, Paris -
LOUIS VUITTON – SHOES UP
June 25, 2013
I COULD NEVER BE A DANCER worked on a new film “SHOES UP” for LOUIS VUITTON as a choreographer and a casting director.
Dir: Lisa Paclet
Choreographer & Casting Director: I COULD NEVER BE A DANCER
Dancers: Suzanne Meyer, Cédric Lequileuc, Mélina Tranchand & Aude Auffret -
I COULD NEVER BE A DANCER & VALÉRIE BELIN
April 12, 2013
A live performance, a collaboration project by I COULD NEVER BE A DANCER and Valérie Belin, a French photographer will be held at the Pompidou Centre in Paris on Saturday, April 20th. Based on photographs shot by Valérie, I COULD NEVER BE A DANCER comes up with performances. If you are around in Paris, please check it out.
Choreographer & Casting Director: I COULD NEVER BE A DANCER
Ph: Valérie Belin -
COMEDIE FRANCAISE – RITUEL POUR UNE MÉTAMORPHOSE
March 21, 2013
I COULD NEVER BE A DANCER worked on “Rituel pour une métamorphose” for Comédie-Française as a choreographer. This play will be shown at Comédie-Française Salle Richelieu, Paris from 5/18(Sat) to 7/11(Thu). Please check it out if you are around in Paris.
Choreographer: I COULD NEVER BE A DANCER
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VOGUE PARIS – PIÈCE D’ANARCHIVE
February 22, 2013
A new visual campaign 2013 for Pièce d’anarchive I COULD NEVER BE A DANCER worked on as a choreographer and a casting director is featured in VOGUE PARIS.
Dir: Milk and Cookies / Kurt Stallaert
Casting Dir & Choreographer: I COULD NEVER BE A DANCER
Talent: Leo Zurfluh
Sound Designer: Wladimir Schall -
PIÈCE D’ANARCHIVE – S/S 2013
February 22, 2013
I COULD NEVER BE A DANCER worked on a new visual campaign for Pièce d’anarchive as a choreographer and a casting director.
Dir: Milk and Cookies / Kurt Stallaert
Casting Dir & Choreographer: I COULD NEVER BE A DANCER
Talent: Leo Zurfluh
Sound Designer: Wladimir Schall -
ELECTRIC GUEST – THE BAIT
January 17, 2013
I COULD NEVER BE A DANCER worked on the latest music video, “The Bait” for Electric Guest as a casting director and a choreographer. Please check it out!
Music: Electric Guest
Dir: Jonas & François
Production: SoixanteQuinze
Pro: Jules Dieng
Casting & Choreographer: I COULD NEVER BE A DANCER -
ANNA RIVKA 2013
January 07, 2013
I COULD NEVER BE A DANCER worked on a new visual campaign for ANNA RIVKA, a French jewelry designer as a choreographer and a casting director.
Dir: Benjamin Seroussi
Pr: Eric Buisson
St: Anna Rivka
Casting Dir & Choreographer: I COULD NEVER BE A DANCER
Talent: Leonore Zurfluh -
WILLY MOON – YEAH YEAH
November 01, 2012
I COULD NEVER BE A DANCER worked on the latest music video,”Yeah Yeah” for Willy Moon as a casting director and choreographer. This song is featured in a new TV commercial film for Apple’s iPod. Please check it out!
Dir: Alex Courtes
Casting & Choreographer: I COULD NEVER BE A DANCER
Music: Willy Moon -
OPI – INSTINCT OF COLOR
October 26, 2012
I COULD NEVER BE A DANCER worked on the first international branding film, “OPI – Instinct of Color” for OPI as a casting director and choreographer. They choreographed not only 4 dancers but also a horse 😉 Please check it out!
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TWO DOOR CINEMA CLUB – SUN
October 15, 2012
I COULD NEVER BE A DANCER worked on the latest music video, “SUN” for TWO DOOR CINEMA CLUB as a casting director and choreographer. Please check it out!
Music: TWO DOOR CINEMA CLUB
Dir: JUL & MAT
Pro: Wanda & Kitsuné
Casting & Choreographer: I COULD NEVER BE A DANCER -
OLYMPIA LE-TAN – S/S2013
October 05, 2012
I COULD NEVER BE A DANCER worked on a fashion show for Olympia Le-Tan SS2013 as art director, choreographer and casting director in Paris. The show’s theme was 60’s and Ronnie Spector appeared the show as a special surprise guest by singing “Be My Baby” at the end of show. This show was featured in VOGUE UK, Interview Magazine, NY Times and Opening Ceremony. Please check them out.
AD, Choreographer & Casting Dir: I COULD NEVER BE A DANCER
Music: Ronnie Spector -
UNIQLO x COMPTOIR DES COTTONIERS
September 17, 2012
I COULD NEVER BE A DANCER worked on a premium light down jacket’s collaboration project by UNIQLO and Comptoir des Cotonniers, “Mademoiselle Plume” as a choreographer and a casting director.
Choreographer & Casting Dir: I COULD NEVER BE A DANCER
Music: HYPO & EDH -
I COULD NEVER BE A DANCER x UNDERCOVER
July 24, 2012
Carine Charaire, a member of I COULD NEVER BE A DANCER, is featured in “Psycho Color,” the theme of the 12-13 Autumn/Winter UNDERCOVER COLLECTION.
Model: Carine Charaire & Olivier Casamayou / I COULD NEVER BE A DANCER
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DOM PERIGNON ROSE
July 20, 2012
I COULD NEVER BE A DANCER worked on a new commercial film for “Dom Pérignon Rosé” as a choreographer and a casting director. Please check it out!
Dir: Jérémy Rozan
AD: Surface 2 air
Choreographer & Casting Dir: I COULD NEVER BE A DANCER
Model: Suzanne Meyer -
TED POWER OF X – CANNES LIONS 2012
June 27, 2012
“TED x SUMMIT 2012 INTRO: POWER OF X,” I COULD NEVER BE A DANCER choreographed, has been awarded “Best Young Director’s Award” and “Bronze Award for Art Direction” at the Cannes Lions 59th International Festival of Creativity!
Agency: WE ARE Pi
Creative Dir: Hobson-Chant
Dir: Körner Union
Set Designer: Laurent Tesseyre
Choreographers: I COULD NEVER BE A DANCER
Music artist: Yasmine Hamdan
Sound design: WAVE Amsterdam -
HERMÈS – SWINGING SILK
May 28, 2012
I COULD NEVER BE A DANCER worked on new films for “HERMÈS SWINGING SILK” as a choreographer and a casting director. Please check them out. This event was already held at ballrooms in Paris and Brussels. It will come to a ballroom near you in your country, including Tokyo.
Dir: Rosario Romagnosi
Choreographer & Casting Dir: I COULD NEVER BE A DANCER
AD: Nadège Winter (NWA, Paris) -
GO SPORT x ANDREA CREWS x I COULD NEVER BE A DANCER
May 09, 2012
In order to promote their new concept shop in the center of Quatre Temps in Paris, GO SPORT presented a breathtaking show at La Grande Arche in Paris by collaborating a fashion collective, Andrea Crews and I COULD NEVER BE A DANCER on May 3. The show’s theme is based on the most iconic sports from basketball to cycling through football, cycling, fitness, dance, gymnastics, sports figures, and fashion parade for a rhythmic and athletic performance. I COULD NEVER BE A DANCER worked on the show as a model coaching & a choreographer.
Fashion collective: Andrea Crews
Model coaching & Choreographer: I COULD NEVER BE A DANCER -
HOW TO MAKE A HUMAN ARABESQUE – THE MAKING OF TED x SUMMIT
April 20, 2012
Here is a behind the scenes’ video for “TED x SUMMIT 2012: POWER OF X,” an opening film choreographed by I COULD NEVER BE A DANCER. The project fused architecture, dance, math and magic into a bespoke18-meter high triangular mirrored structure to create the world’s first Human Arabesque without computer graphics. Please check it out with Carine and Olivier’s interview!
Agency: WE ARE Pi
Creative Dir: Hobson-Chant
Dir: Körner Union
Set Designer: Laurent Tesseyre
Choreographers: I COULD NEVER BE A DANCER
Music artist: Yasmine Hamdan
Sound design: WAVE Amsterdam -
TED x SUMMIT INTRO – THE POWER OF X
April 16, 2012
I COULD NEVER BE A DANCER choreographed “The Power of X” to multiply great ideas for TED x Summit 2012‘s introductory film in Doha, Qatar (4/16-4/20). Please check it out!
Agency: WE ARE Pi
Creative Dir: Hobson-Chant
Dir: Körner Union
Set Designer: Laurent Tesseyre
Choreographers: I COULD NEVER BE A DANCER
Music artist: Yasmine Hamdan
Sound design: WAVE Amsterdam -
GENEVA MOTOR SHOW 2012 – BBC
March 17, 2012
I COULD NEVER BE A DANCER is featured by BBC that they worked on a Peugeot’s promotion at Geneva’s motor show as a choreographer and art director.
AD & Choreographer: I COULD NEVER BE A DANCER
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PEUGEOT 208 – LET YOUR BODY DRIVE – GENEVA MOTOR SHOW 2012
March 16, 2012
I COULD NEVER BE A DANCER worked on Peugeot 208, “Let your Body Drive” as an art director, casting director and choreographer at Geneva Motor Show 2012.
Art Direction, Choreography & Casting: I COULD NEVER BE A DANCER
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BVLGARI S/S 2012
February 13, 2012
I COULD NEVER BE A DANCER worked on the latest visual image video for BVLGARI (Spring/Summer 2012) as a choreographer. Please check it out.
Dir: Benjamin Seroussi
Creative: Fabien Rochepault
Choreography: I COULD NEVER BE A DANCER
Model: Noot Sear -
I COULD NEVER BE A DANCER – WEB SITE LAUNCHED
December 09, 2011
I COULD NEVER BE A DANCER‘s web site is launched. Please check it out.
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CHANEL – SHADE PARADE
September 13, 2011
I COULD NEVER BE A DANCER worked on a new nail polish campaign, “SHADE PARADE” for CHANEL as a choreographer. Please check it out!
Music: Little Bitty Pretty One by Frankie Lymon and The Teenagers
Dir: Patrick Daughters
Choreographer: I COULD NEVER BE A DANCER
Pro: Les Telecreateurs
