TOKYO BASED
PHOTO & VIDEO PRODUCTION / ARTIST MANAGEMENT
News
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THE GRAHAM NORTON SHOW: JESSIE WARE – REMEMBER WHERE YOU ARE
February 09, 2021
I COULD NEVER BE A DANCER worked on Jessie Ware’s live performance on “The Graham Norton Show” as a choreographer.
Talent: Jessie Ware
Choreographer: I COULD NEVER BE A DANCER -
January 25, 2021
I COULD NEVER BE A DANCER worked on Lemaire Fall Winter 2021 show as a choreographer/stage director.
Creative Direction: Christophe Lemaire & Sarah-Linh Tran
Film: Jordane Chouzenoux
Choreography: I COULD NEVER BE A DANCER
Music supervision: Pilooski
Production: Petit Ami
Photography: Osma Harvilahti -
BERLUTI: LIVING APART TOGETHER
January 21, 2021
I COULD NEVER BE A DANCER worked on “LIVING APART TOGETHER,” a movie for BERLUTIのWINTER 2021-2022 COLLECTION by Kris Van Assche as a movement director.
Art Director: Kris Van Assche
Director: Antoine Asseraf
Movement Director: I COULD NEVER BE A DANCER
Creative consultant: Yoann Lemoine
Art work: Lev Khesin
Production: villa eugénie -
HIEROGLYPHS – TRZTN Featuring Karen O
January 21, 2021
I COULD NEVER BE A DANCER worked on TRZTN’s MV featuring Karen O, “Hieroglyphs” as a choreographer.
Music: TRZTN featuring Karen O
Director: Barnaby Roper
3D animation work: pandagunda
Choreographer: I COULD NEVER BE A DANCER
Dancer: Victoria Dauberville -
November 26, 2020
I COULD NEVER BE A DANCER worked on Yelle’s MV, “Vue d’en face (official video featuring Nicolas Maury)” as a choreographer.
Performers: Yelle & Nicolas Maury
Director: Giant
Choreographer: I Could Never Be A Dancer -
November 25, 2020
I COULD NEVER BE A DANCER worked on a film,”La Redoute x Mossi” as a choreographer.
Director: Julien Vallon
Screenplay: Julien Vallon & Aure Tessandier
Director of Photography: Eric Blanckaert
Composer: imandrealo
Choreographer: I COULD NEVER BE A DANCERGuest dancers: diablopremier, xiaoyi__liu
Accompanied dancers: Thomas GREAUX, Chloé REVEILLON, Eléonore DUGUE, Elizabeth GAHL LE NOTRE, Katarina DIETRICH, Sanaa ATHMANI, Andreas GIESEN, Axel ALVAREZ, Jimmy ZELOU, Jocelyn LAURENT, Junior ALOISE, Mounir AMHILN,Olivier MATHIEU, Robin schmitt -
November 24, 2020
Simon Bajada worked on “AFRICOLA,” a cooking book by Duncan Welgemoed as a photographer and food stylist.
Chef & Author: Duncan Welgemoed
Photographer & Food stylist: Simon Bajada
Prop & Art director: James Brown -
September 02, 2020
Simon Bajada worked on “Baka Veganskt (Bake Vegan),” a new vegan baking book by Mattias Kristiansson, cookbook author and founder of Sweden’s largest vegetarian food magazine, “VEGO” as a food stylist and photographer.
Art Direction: Moa Edlund
Photo & Food styling:Simon Bajada -
September 01, 2020
I COULD NEVER BE A DANCER worked on a visual campaign, “KENZO Sport,” Kenzo’s new sport collection as a casting director and choreographer.
Creative Direction: Felipe Oliveira Baptista
Direction: Gregoire Dyer
Casting & choreography: I COULD NEVER BE A DANCER
Styling: Untitled 19
Photography: Tim Elkaïm
Talents: Nicolas Huchard, Xiaoyi Liu, Batstreet -
August 04, 2020
I COULD NEVER BE A DANCER was featured as a director / creative director / choreographer in an article, “How Jessie Ware’s stunning new disco dance videos were shot in quarantine” in the Los Angeles Times.
Director / Creative Director / Choreographer: I COULD NEVER BE A DANCER
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July 22, 2020
I COULD NEVER BE A DANCER worked on Yelle’s MV, “Karaté,” featuring Joris Wolfy Gangzi as a director.
Direction: I COULD NEVER BE A DANCER
Talent: Yelle
Performance: Joris Wolfy Gangzi
DoP:Jan Rubens, Thibault Maitrejean, and Guillaume Le Chanu -
JESSIE WARE – STEP INTO MY LIFE
July 07, 2020
I COULD NEVER BE A DANCERworked on Jessie Ware’s MV、”Step Into My Life,” featuring Eric Schloesser as a creative director.
Creative Direction: I COULD NEVER BE A DANCER
Choreography & Performance: Eric Schloesser
Director: Madison Shelpuk
DP: Topher Wallace
Edit: Grant Shelpuk -
July 03, 2020
I COULD NEVER BE A DANCER worked on Jessie Ware’s MV, “Soul Control,” featuring Hajiba Fahmy as a creative and film director.
Creative & Film Direction: I COULD NEVER BE A DANCER
Dancer: Hajiba Fahmy
DP: Stanislas Engammare
Edit: Mark Whelan
Color Grading: Vic Parker -
JESSIE WARE – WHAT’S YOUR PLEASURE?
June 29, 2020
I COULD NEVER BE A DANCER worked on Jessie Ware’s MV, “What’s Your Pleasure?,” featuring Nicolas Huchard as a creative and film director.
Singer Song Writer: Jessie Ware
Creative & Film Direction: I COULD NEVER BE A DANCER
Dancer: Nicolas Huchard
DP: Stanislas Engammare -
FOOD & WINE – LITHUANIAN LOVE LETTER
June 22, 2020
Simon Bajada worked on “Lithuanian Love Letter” for Food & Wine as a writer and a photographer.
Photographer & Writer: Simon Bajada
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CHANEL – ‘BALADE EN MÉDITERRANÉE’ CRUISE 2020/21
June 09, 2020
I COULD NEVER BE A DANCER worked on “Balade en Méditerranée,” the CHANEL Cruise 2020/21 collection as a movement director.
Director: Julien Pujol
Movement Director: I COULD NEVER BE A DANCER -
May 27, 2020
I COULD NEVER BE A DANCER worked on Jessie Ware’s MV, “Save A Kiss” as a choreographer, a casting director and a dancer.
Director: Vicky Lawton
Choreographer / Casting Director / Dancer: I COULD NEVER BE A DANCER
Talent: Jessie Ware
Dancer: Patric Kuo, Hajiba Fahmy Full, Anna Engerström, Suzanne Meyer, Eva Ndiaye, Angelo Recchia, Guillaume Quéau, XiaoYi Liu, Eric Schloesser, Grace Jabbari -
May 20, 2020
Simon Bajada shot a cover for “gourmet” (3rd issue), a gourmet magazine in Sweden.
Photographer: Simon Bajada
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April 30, 2020
I COULD NEVER BE A DANCER worked on Yelle’s MV, “Je t’aime encore” as a choreographer.
Choreographer: I COULD NEVER BE A DANCER
Talent: Yelle -
March 02, 2020
I COULD NEVER BE A DANCER worked on Lemaire’s F/W 2020 show as a creative director.
Creative Direction: I COULD NEVER BE A DANCER
Sound design: Pilooski
Light: Rosario Romagnosi
Produced by Brachfeld, Paris -
February 28, 2020
I COULD NEVER BE A DANCER worked on “Spotlight,” MV for Jessie Ware as a choreographer.
Choreographer: I COULD NEVER BE A DANCER
Talent: Jessie Ware -
February 10, 2020
I COULD NEVER BE A DANCER‘s Showreel 2020 is launched. Please check it out!
List of Projects:
Willy Moon “Yeah Yeah” / directed by Alex Courtès
Chaka Khan “Like Sugar” / directed by Kim Gehrig
Kenzo “Move” / directed by 5fruits
TEDxDoha / directed by Körner Union
Chloé “Roses” / directed by I COULD NEVER BE A DANCER
Pocari Sweat “Yale” & “Thank you” / directed by Koichi Iguchi
The Avener “Waterfall” / directed by Sébastien Caudron
Uniqlo “EZY Ankle Pants” / directed by Kazuaki Seki
Google Watch “Wear What You Want” / directed by Körner Union
La Poste “Une Journée Extraordinaire” / directed by Dave Meyers
Metronomy “16 Beat”/ directed by Colin Solal Cardo
Mika “Good Guys” / directed by KT Auleta
Electric Guest “The Bait” / directed by Jonas & François
Dior “Laura Love is in the Air” / directed by I COULD NEVER BE A DANCER
Air France Safety Demonstration / directed by I COULD NEVER BE A DANCER
Hyènes Fashion Festival / directed by I COULD NEVER BE A DANCER
“PePi” – Performance Picasso / by I COULD NEVER BE A DANCER
Cartier “Diamonds” / Directed by Johan Renck
Kenzo “Eye Beams” Fall/Winter 2013/2014 / directed by Partel Oliva
Chanel “Shade Parade” / directed by Patrick Daughters
“6 Michael Jacksons” / by Valérie Belin & I COULD NEVER BE A DANCER / filmed by Claire Belin
Showreel edited by Jean-Philippe Mure (St Louis, Paris) & titles designed by Antoine Presles
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January 29, 2020
I COULD NEVER BE A DANCER worked on chreography for Sébastien Tellier’s “A Ballet”.
Choreographer: I COULD NEVER BE A DANCER
Talent: Sébastien Tellier -
HERMÈS – DANCING THE HERMÈS GESTURES
January 20, 2020
I COULD NEVER BE A DANCER worked on choreography and casting for “Dancing The Hermès Gestures,” films for Hermès’s instagram.
Direction: Paul & Henriette
Creative direction: Pilote Paris
Choreography & casting: I COULD NEVER BE A DANCER
Dancers: Adèle Belem, Hortense de Gromard, Antoine Kirscher
Production: Hermès Paris -
December 18, 2019
I COULD NEVER BE A DANCER worked on “Please Check In” by Hermès.
Choreographer: I COULD NEVER BE A DANCER -
THE AVENER – UNDER THE WATERFALL
December 18, 2019
I COULD NEVER BE A DANCER worked on choreography and casting for The Avener’s new MV, “Under The Waterfall“.
Director: Sébastien Caudron
Choreographer: I COULD NEVER BE A DANCER
Produced by: Soldats -
LA POSTE – UNE JOURNÉE EXTRAORDINAIRE
December 17, 2019
I COULD NEVER BE A DANCER worked on choreography for La Poste’s new TVCF, “Une Journée Extraordinaire“.
Director: Dace Meyers
Choreographer: I COULD NEVER BE A DANCER
Music: Juliette Armanet -
December 01, 2019
I COULD NEVER BE A DANCER worked on choreography for MARUHAN’s promotion video “Jan Jan Iijan”.
Choreographer: I COULD NEVER BE A DANCER
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BALTIC: NEW AND OLD RECIPES FROM ESTONIA, LATVIA AND LITHUANIA
October 15, 2019
“Baltic: New and Old Recipes from Estonia, Latvia and Lithuania”, a new cook book Simon Bajada worked as a recipe developer, a food stylist and a photographer is now in stores and online.
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September 13, 2019
Kumiko Iijima worked on Kyary Pamyu Pamyu who will be performing at “SONG OF TOKYO”, NHK WORLD JAPAN. The show is available at NHK WORLD JAPAN On Demand until October 31. Please check it out!
NHK WORLD JAPAN【SONGS OF TOKYO】
Date: September 14 (Sat)
Time: 24:00~24:33
Stylist & Costume Designer: Kumiko Iijima
Talent: Kyary Pamyu Pamyu -
September 12, 2019
I COULD NEVER BE A DANCER worked on casting and movement direction for Hermès’ “Le Monde D’Hermès”.
Photographer: Arielle Bob-Willis
Casting & Movement Direction: I COULD NEVER BE A DANCER
Talents: Hortense de Gromard, Suzanne Meyer, XiaoYi Liu, Paul Girard, Edward Napoleon, Jean Lemersre, Abdoulaye Barr -
September 10, 2019
Kumiko Iijima worked on Kyary Pamyu Pamyu, who attended Japan premire for the film “John Wick: Parabellum”, as a stylist and costume designer.
Stylist & Costume Designer: Kumiko Iijima
Talent: Kyary Pamyu Pamyu -
September 10, 2019
Kumiko Iijima worked on Kukkie for his column on “bis” Magazine.
Art Director: Tetsuya Chihara (Lemon Life)
Photographer: Mayuko Sato
Designer: Misaki Kato (Lemon Life)
Make Up: Makiko Kojima
Hair: YUUK（W）
Styling: Iijima Kumiko
Model: Kukkie -
September 09, 2019
Kumiko Iijima worked on DAOKO for her performance at COUNTDOWN TV as a stylist and costume designer.
Stylist & Costume Designer: Kumiko Iijima
Talent: Daoko -
LUMINE 2019 ONE PIECE OF A WOMAN
August 22, 2019
Kumiko Iijima worked on new campaign for LUMINE, “One Piece of a Woman”, as a stylist.
Photographer: Mika Ninagawa
Art Director: Nana Sekiya
Copy Writer: Mariko Ogata
Stylist: Kumiko Iijima
Talent: Lala Takahashi -
YSTKPP – SUMMER SONIC OSAKA & TOKYO
August 18, 2019
Kumiko Iijima worked as a stylist for Yasutaka Nakata and Kyary Pamyu Pamyu who performed at Summer Sonic 2019 held at Osaka and Tokyo.
Stylist: Kumiko Iijima
Talent: Yasutaka Nakata, Kyary Pamyu Pamyu -
July 30, 2019
Kumiko Iijima worked on Riho Yoshioka’s 2019 calendar as a stylist.
Art director: Tetsuya Chihara (Lemon Life)
Photographer: Shoko Isobe
Stylist: Kumiko Iijima
Hair: YUUK (W)
Make up: Coco (Sekikawa Office) -
HOPE AND LOVE DAY in TOKYO 2019
July 30, 2019
Kumiko Iijima will be participating Hope and Love Day in Tokyo 2019 as a costume designer and stylist for the Hope and Love Kids’ costumes. If you are around in Otemachi area, please drop by!
Hope and Love Day in Tokyo 2019
Dates: August 3 (Sat)~ August 4 (Sun)
Venue: 3×3 Lab Future （1F, Otemachi Tower JX Building, 1-1-2, Otemachi, Chiyoda-ku, Tokyo) -
July 26, 2019
Kumiko Iijima worked on 2019 8,9,10 issue of WE/ Magazine as a stylist.
Photographer: Solene Ballesta (Avgvst)
Art Director : Shimizu Masami
Make Up: Yoshi.T (Avgvst)
Hair: Erika Fung (Avgvst)
Styling: Iijima Kumiko
Model: Yanada Aoi -
PABLO PICASSO – BIRTH OF A GENIUS
July 17, 2019
I COULD NEVER BE A DANCER will perform a unique choreography, “PePi” created for “Picasso Exhibition – Birth of a Genius” at Mirror Lake, inspired by Picasso’s genius about form, color and movement on July 19th and 20th. If you are around in UCCA, please stop by!
< PEPI by ICNBAD >
Date: July 19th (Fri), July 20th (Sat)
Venue: Mirror Lake (near UCCA, 798 Art District, No. 4 Jiuxianqiao Lu, Chaoyang District, Beijing)
Performance Schedule:
7/19 (fri)
20:45:21:15
21:45-22:157/20 (sat)
15:00-15:30
17:30-18:30
20:00-20:30Creative Direction: I COULD NEVER BE A DANCER
Performers:
José Manuel Álvarez (Flamenco Dancer) ＆ Lucas Balbo (Percussionist)
Mamadou Bathily & Taylor Chateau (Bonebreakers)
Shi Meiyu & Shi Meiru (Acrobats) -
June 28, 2019
I COULD NEVER BE A DANCER worked on MIKA’s new single “Ice Cream” as a model coaching and a choreographer.
Choreographer: I COULD NEVER BE A DANCER
Talent: MIKA -
May 29, 2019
Kumiko Iijima worked on CD Jacket for Non’s new mini album “Baby Face” as a stylist.
Stylist: Kumiko Iijima
Talent: Non -
May 27, 2019
Simon Bajada worked on a photo shoot for “Det Nordiska Skafferiet” by Johan Björkman
Photographer: Simon Bajada
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May 13, 2019
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KYARY PAMYU PAMYU – KIMIGA IINE KURETARA
May 09, 2019
Kumiko Iijima worked on Music Video and CD Jacket for Kyary Pamyu Pmayu’s new single “Kimi ga Iine Kuretara” as a stylist and costume designer.
Stylist & Costume designer: Kumiko Iijima
Talent: Kyary Pamyu Pamyu -
May 01, 2019
Simon Bajada won a first prize at Food Photography Award 2019, “Cream of the Crop” category.
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May 01, 2019
Kumiko Iijima worked on Kyary Pamyu Pmayu’s Oto no Kuni Tour 2019 performed at Kyoto Mirai Matsuri 2019 as a stylist and costume designer.
Styling＋Costume: Kumiko Iijima
Talent: Kyary Pamyupamy -
April 18, 2019
Kumiko Iijima worked on H&M’s new campaign “Golden Pass” as a stylist.
Art Director＋Direcotr： Tetsuya Chihara
Producer: Motohiko Tsukahara (doors)
Photographer: Kazuyoshi Shimomura
Stylist: Kumiko Iijima
Stylist (Tetsuko Kuroyanagi): Michiko Ōno
Hair (Tetsuko Kuroyanagi): Koichi Matsuda
Make-up (Tetsuko Kuroyanagi): Mahiro Watanebe
Narration Copy-writer: Gen Kogusuri(meet&meet)
Music: Sho Yamamoto
Desighner: Yui Nagase, Misaki Kato
Talent: Tetsuko Kuroyanagi, Lily Franky, Kentaro Ito, Nana Seino -
April 05, 2019
I COULD NEVER BE A DANCER worked on a Web CF, “Never Let You go” for Kanebo Allie as a choreographer.
Choreographer: I COULD NEVER BE A DANCER
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March 29, 2019
Simon BajadaがTidningen Buffé Magazineにて撮影を手掛けました。
Photographer: Simon Bajada
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SAVEUR MAGAZINE – THE LOST CHEESES OF GEORGIA
March 27, 2019
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March 20, 2019
Kumiko Iijima worked on Eiga Hihou Magazine May issue which reproduced the costume for the main character in the film “In This Corner of the World”.
Stylist & Costume Designer: Kumiko Iijima
Talent: Non -
March 13, 2019
I COULD NEVER BE A DANCER worked on Chaka Khan’s live performance on “The Ellen Show” as a choreographer.
Choreographer: I COULD NEVER BE A DANCER
Talent: Chaka Khan
Dancer: Comfort Fedoke, Sade Keinu, Dom Ruiz, LongLiveMosi -
NIKE WOMEN 2019 FIFA NATIONAL TEAM KIT UNVEIL
March 11, 2019
I COULD NEVER BE A DANCER worked on the staging and choreography for Nike 2019 FIFA Women’s World Cup National Team Kit Unveil collection.
Set Design & Production: Villa Eugénie
Staging & Choreographer: I COULD NEVER BE A DANCER
Assistant: Kevin Vives
Music: Daniel Junior Thibaut -
February 21, 2019
Kumiko Iijima worked on key visual for Unnenanacool as a stylist.
Art director: Tetsuya Chihara
Photographer: Mikiya Takimoto
Stylist: Kumiko Iijima
Hair & Make-up: Shie Kanno
Nail: Natsumi Kadohara
Copy Writer: Mieko Kawakami
Talent: Non -
THE GRAHAM NORTON SHOW: CHAKA KHAN – LIKE SUGAR
February 02, 2019
I COULD NEVER BE A DANCER worked on Chaka Khan’s live performance on “The Graham Norton Show” as a choreographer.
Choreographer: I COULD NEVER BE A DANCER
Talent: Chaka Khan
Dancer: Unity, CHI CHI, Zakiya Wellington, Keron Proverbs, Alfie Chapman, Tanaya, Sean Delarose, TINADANSA -
FRIENDS – GRAND PARTY AT NHK HALL
February 01, 2019
Kumiko Iijima worked on FRIENDS’ Spring 2019 solo live “Grand Party!” as a costume designer and a stylist.
Costume Designer&Stylist: Kumiko Iijima
Talent: Emi Okamoto -
AMAZON FASHION WEEK TOKYO 2019 A/W
January 24, 2019
Kumiko Iijima worked on a key visual for Amazon Fashion Week TOKYO 2019 A/W as a stylist.
Art Director + Graphic Designer: Keiichiro Oshima
Photographer: Kazunali Tajima (Mild)
Video Director: Takeshi Nakamura (Caviar)
Copy Writer: Aya Iwasaki (Sun-ad)
Stylist: Kumiko Iijima (IUGO)
Costume Designer: Shiho Kaneki (BASEMARK)
Make-up Artist: Kenji Toyota (Shiseido)
Hair Artist: Masayoshi Okudaira (YAMANAKA)
Nail Artist: Nozomi Onda (Shiseido)
Model: Miki Ehara (donna)
Set Designer: Tetsuya Nakamura
Project Manager: Koji Kuroki (IUGO)
Copy & Concept Translator: Hiroyuki Takagi -
DENKI GROOVE – ICHIGO MUSUME WA HITORIKKO
January 04, 2019
Kumiko Iijima worked on Denki Groove’s music video, “Ichigo Musume wa Hitorikko” as a costume designer and a stlist.
Dir. Hideyuki Tanaka（FRAME GRAPHICS）
Costume Designer + Stylist: Kumiko Iijima
Talent: Denki Groove -
KYARY PAMYU PAMYU – OTO NO KUNI
January 04, 2019
Kumiko Iijima worked on a music video for Kyary Pamyu Pamyu’s “Oto no Kuni” as a costume designer and a stylist.
Costume Designer + Stylist: Kumiko Iijima
Talent: Kyary Pamyu Pamyu -
December 23, 2018
Simon Bajada worked on shooting for the summer menu for SAS airline magazine as a photographer.
Photographer: Simon Bajada
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JAPAMYU HALL TOUR 2018 – “STARDUST CHERY MARTINI”
December 13, 2018
Kumiko Iijima worked on Kyary Pamyu Pmayu’s national hall tour, “JAPAMYU HALL TOUR 2018 “Stardust Cherry Martini”” as a costume designer and a stylist.
Costume Designer & Stylist: Kumiko Iijima
Talent: Kyary Pamyu Pamyu -
KUMIKO IIJIMA WEB SITE RENEWAL
December 03, 2018
Kumiko Iijima‘s website is now renewed. Please check it out when you have time!
https://www.porom.com/
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JCB QUICPAY: YOU CAN USE AT VARIOUS PLACES
November 20, 2018
Kumiko Iijima worked on JCB QUICPay’s new TVCF “You Can Use At Various Places” version as a costume designer and a stylist.
Costume Designer & Stylist: Kumiko Iijima
Talent: Ayaka Miyoshi -
November 17, 2018
Kumiko Iijima worked on TVFC for online shopping website, Cospa Mall Qoo10, featuring Riesa Naka as a costume designer and a stylist.
Costume designer & Styling: Kumiko Iijima
Talent: Riesa Naka -
November 03, 2018
Simon Bajada worked on Lantliv as a photographer.
Photographer: Simon Bajada -
October 23, 2018
Kumiko Iijima worked on Miyako Koda for “Still Life” on Otona No Osyare Techo November issue as a stylist.
Photographer: Kenji Miura
Stylist: Kumiko Iijima
HMU: Hiroko Takashiro
Talent: 甲田益也子 -
FRIENDS – CONPARCH! RELEASE TOUR
October 14, 2018
Kumiko Iijima worked on Emi Okamoto for FRIENDS’ live tour “~Conparch! Release Tour~ Situation Comedy season3” as a costume designer and stylist.
Stylist: Kumiko Iijima
Talent: Friends -
October 13, 2018
Kumiko Iijima worked on Tamakko Bubbles for “Iitaikoto Wa Dance De Yeah!”, a content within a children’s program “Jajaja ja~n”, as a stylist.
Director: Hideyuki Tanaka
Stylist: Kumiko Iijima
HMU: Shinji Konishi
Choreographer: air:man / sugiairman -
October 03, 2018
Kumiko Iijima worked on a promotional video for Okayama City “Oni Kawaii Okayama-shi 2018” as a costume designer and a stylist.
Costume designer & Styling: Kumiko Iijima
Talent: Hinako Sakurai -
October 03, 2018
Kumiko Iijima worked on TVCF for cooking LIVE app “cookpadTV” featuring Mai Shiraishi and Manatsu Akimoto as a stylist.
Stylist: Kumiko Iijima
Talent: Mai Shiraishi, Manatsu Akimoto -
September 22, 2018
Art director Hideyuki Tanaka and Kumiko Iijima, the founders of an experimental fashion brand “Noodle“, were featured in the web magazine OPENERS.
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JA ZENNOH IWATE – GINGA NO SHIZUKU
September 21, 2018
Kumiko Iijima and Asako Nakayama worked on new TVCF “Ginga no Shizuku” for JA Zennoh Iwate featuring Non as a stylist.
Styling: Kumiko Iijima, Asako Nakayama
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September 20, 2018
Kumiko Iijima and Asako Nakayama worked on a TVCF for Hazuki Loupe featurig hostesss as a stylist.
Stylist: Kumiko Iiijima
Kimono Stylist: Asako Nakayama -
ARTISAN BOOKS – BASQUE COUNTRY
September 14, 2018
Simon Bajada worked on “Basque Country”, which introduces food and the culture of Basque, as a photographer.
Photographer: Simon Bajada
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September 12, 2018
I COULD NEVER BE A DANCER’s member, Olivier Casamayou’s interview is featured in NEWREEL.
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September 06, 2018
“Noodle.,” an experimental fashion project by Hideyuki Tanaka, art director and Kumiko Iijima, is having a Pop Up Store at Meetscal Store by PARCO. A new collection including “Premium Error T-Shirt” and “Made in China T-shirt”, as well as limited items like “Made in China” iPhone case are sold at the store. If you are around in Aoyama area, please stop by!
Noodle. POPUP SHOP
Dates: September 7th (Fri) – September 30th (Sun)
Venue: Meetscal Store Aoyama（B1F BY PARCO, 5 Chome-2-15 Minamiaoyama, Minato, Tokyo 107-0062）
Open Hour: 11:00-20:00（Closed on Thursday） -
UNIQLO 2018 FALL/WINTER – PREMIUM LAMBSWOOL
September 03, 2018
I COULD NEVER BE A DANCER worked on a global TVCF,“Premium Ram UNIQLO 2018 Fall/Winter” for Uniqlo as a choreographer.
Director: Yuichi Kodama
Choreographer: I COULD NEVER BE A DANCER -
DAOKO – SWEET LOVE SHOWER 2018
September 01, 2018
Kumiko Iijima worked on DAOKO for Sweet Love Shower 2018 as a costume designer and stylist.
Costume Designer & Stylist: Kumiko Iijima
Talent: Daoko -
VOGUE JAPAN OCTOBER ISSUE – MY OBSESSION
August 30, 2018
Olivier Casamayou from I COULD NEVER BE A DANCER was interviewed on “My Obsession” for VOGUE JAPAN (October Issue).
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UNIQLO 2018 FALL/WINTER – KNIT CASHMERE
August 29, 2018
I COULD NEVER BE A DANCER worked on a global TVCF, “Knit Extra Fine Merino UNIQLO 2018 Fall/Winter” for Uniqlo as a choreographer.
Director: Yuichi Kodama
Choreographer: I COULD NEVER BE A DANCER -
UNIQLO 2018 FALL/WINTER – KNIT EXTRA FINE MERINO
August 29, 2018
I COULD NEVER BE A DANCER worked on a global TVCF, “Knit Extra Fine Merino UNIQLO 2018 Fall/Winter” for Uniqlo as a choreographer.
Director: Yuichi Kodama
Choreographer: I COULD NEVER BE A DANCER -
AMAZON FASHION WEEK TOKYO 2019 S/S
August 28, 2018
Kumiko Iijima worked on a key visual for Amazon Fashion Week TOKYO 2019 S/S as a stylist.
Art Director + Graphic Designer: Keiichiro Oshima
Photographer: Kazunali Tajima (Mild)
Video Director: Takeshi Nakamura (Caviar)
Copy Writer: Aya Iwasaki (Sun-ad)
Stylist: Kumiko Iijima (IUGO)
Costume Designer: Seiran Tsuno
Hair & Make-up Artist: Kenji Toyota (Shiseido)
Nail Artist: Nozomi Onda (Shiseido)
Model: KIKO ARAI (donna)
Set Designer: TRY TRY
Graphic Designer: Akari Sakamoto
Producer: Mamoru Inagaki (Geek Pictures)
Project Manager: Koji Kuroki (IUGO)
Copy & Concept Translator: Hiroyuki Takagi -
August 03, 2018
Kumiko Iijima worked on “Chaumet Encounters -Encounter with 3 artists- Modern Josephine” by Chaumet and Tetsuya Chihara as a stylist.
Art Director: Tetsuya Chihara (Lemon Life)
Styling: Kumiko Iijima
Make Up: Coco (Sekikawa Office)
Hair: YUUK (W)
Talent: Kozue Akimoto, Mademoiselle Yulia, Kanako Murakami, Riho Yoshioka -
August 02, 2018
I COULD NEVER BE A DANCER and Kumiko Iijima worked on TVCFs for DMM.com‘s 20th anniversary, featuring Takeshi Kitato and 24 dancers as a choreographer and a costume designer & stylist respectively. 24 dancers represent 8 different business groups in DMM (1. Robot, 2. E-book, 3. Animation, 4. Game, 5. Rental car, 6. Africa, 7. Solar panel and 8. Music) and those 8 elements are incorporated into costumes and choreography.
Director: Jun Tamukai
Choreographer: I COULD NEVER BE A DANCER
Costume Designer & Stylist: Kumiko Iijima
Talent: Takeshi Kitano -
DELICIOUS. AUSTRALIA – BOLOGNA
July 31, 2018
Simon Bajada worked on a photo shooting at Bologna, Italy for delicious. Magazine.
Photographer & Food Stylist: Simon Bajada
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NOODLE WEAR – MEDICOM TOY EXHIBITION ’18
July 19, 2018
“Noodle.,” an experimental fashion project by Hideyuki Tanaka, art director and Kumiko Iijima, is exhibited in MEDICOM TOY EXHIBITION ’18. If you are around in Omotesando area, please stop by!
MEDICOM TOY EXHIBITION ’18
Venue: Space O B3 Omotesando Hills, 4-12-10 Jingumae, Shibuya-ku, Tokyo
Dates: July 21 (Sat) – July 26 (Thu)
※Open every day during event period
※Limited admission on 21 (Sat) and 22 (Sun)
Open hour: 11:00 ~ 21:00 (20:00 on Sunday) ※Last admission is 30 minutes before closing
Fee: ¥300 -
UNIQLO ANKLE PANTS – 18FW EZY ANKLE PANTS
July 17, 2018
I COULD NEVER BE A DANCER worked on a global TVCF, “UNIQLO ANKLE PANTS – 18FW EZY Ankle Pants” for Uniqlo as a choreographer.
Director: Kazuaki Seki
DoP: Martin de Chabaneix
Choreographer: I COULD NEVER BE A DANCER -
POCARI GACHI DANCE FES DOCUMENTARY
July 09, 2018
A documentary movie about Pocari Gachi Dance FES is launched. I COULD NEVER BE A DANCER worked for the Pocari Gachi Dance FES and Pocari Sweat TVCFs as choreographers.
Choreographer: I COULD NEVER BE A DANCER
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July 07, 2018
“POCARI GACHI DANCE FES,” which I COULD NEVER BE A DANCER worked as choreographer, made the Guinness world record after airing a TVCF with 4,348 dancers.
Choreographer: I COULD NEVER BE A DANCER
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TOWER RECORDS X SHEENA RINGO 20TH ANNIVERSARY
July 03, 2018
A costume Kumiko Iijima worked on for Ringo Sheena for “Ringo Expo’14” will be displayed at Tower Records Shinjuku 7F. Please check it out if you are around in Shinjuku.
Dates：7/3 (Tue) – 7/16 (Mon)
Opening Hours：11:00-23:00
Venue：Tower Records Shinjuku 7F（Flags 7~10F, 3-37-1 Shinjuku, Shinjuku-ku, Tokyo) -
July 01, 2018
Kumiko Iijima worked on Kyary Pamyu Pamyu who took part in a live entertainment show “XFLAG × KYARY PAMYU PAMYU ～PANDORA’S BOX～.”
Costume designer + Stylist: Kumiko Iijima
Talent: Kyary Pamyu Pamyu -
CHAKA KHAN x I COULD NEVER BE A DANCER – LIKE SUGAR
June 28, 2018
I COULD NEVER BE A DANCER worked on Chaka Khan’s new MV, “Like Sugar” as a choreographer. It is featured in Rolling Stone and PromoNews.
Talent: Chaka Khan
Director: Kim Gehrig
Choreographer: I COULD NEVER BE A DANCER -
NISSIN YAKISOBA U.F.O. – SABISI NETTAIGYO ver. 2020
June 27, 2018
Kumiko Iijima worked on Nissin Yakisoba U.F.O.’s TVCF,”Sabishii Nettaigyo ver. 2020” as a costume designer and stylist.
Costume Designer & Stylist: Kumiko Iijima
Talent: Yuya Uchida -
VOGUE JAPAN – HOUSE WITH AESTHETIC
June 26, 2018
Kumiko Iijima‘s home is featured in “Houses With Aesthetic” for VOGUE JAPAN (August issue).
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June 22, 2018
Kumiko Iijima worked on a TVCF, “Non Supplement By Gummy Supplement,” featuring Non for UHA Gummy Supplement as a stylist and costume designer.
Stylist + Costume Designer: Kumiko Iijima
Talent: Non -
YAKULT 400 LT – INTESTIANL REVOLUTION 21
June 21, 2018
Kumiko Iijima worked on a TVCF, “Intestinal Revolution 21,” featuring Tori Matsuzaka and dancers for Yakult 400 LT as a stylist and costume designer.
Stylist & Costume Designer: Kumiko Iijima
Talent: Tori Matsuzaka -
June 03, 2018
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IWATE BANK TVCF – OATH VERSION
May 31, 2018
Kumiko Iijimaworked on a TVCF “Oath” for Iwate Bank featuring Non as a stylist.
Stylist: Kumiko Iijima
Talent: Non -
May 25, 2018
Kumiko Iijima worked on Non for Netz Toyota Hiroshima’s promotion “Open the Door To the Future” as a stylist.
Stylist: Kumiko Iijima
Talent: Non -
May 22, 2018
Kumiko Iijimaworked on Kyary Pamyu Pamyu for Quality First’s TVCF as a stylist.
Stylist: Kumiko Iijima
Talent: Kyary Pamyu Pamyu -
HERMÈS – PALO ALTO STORE OPENING PARTY
May 19, 2018
I COULD NEVER BE A DANCER worked on a store opening party in Palo Alto, U.S. for HERMÈS as a choreographer.
Casting Director + Choreographer: I COULD NEVER BE A DANCER
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GESU NO KIWAMI OTOME – MOU SETSUNAI TOWA IWASENAI
May 11, 2018
Kumiko Iijima worked on MV for Gesu no Kiwami Otome’s new single “Mou Setsunai Towa Iwasenai” as a stylist.
Stylist: Kumiko Iijima
Talent: Gesu no Kiwami Otome -
TRAVEL + LEISURE USA – THE EUROPE MAY 2018 ISSUE
May 01, 2018
Simon Bajada worked on Travel+Leisure Magazine USA May 2018 issue as a photographer.
Photographer: Simon Bajada
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April 28, 2018
I COULD NEVER BE A DANCER worked on the short film “I’ll be your mirror” for the 33rd international fashion festival in Hyeres, presenting the 10 finalists for the accessory design award as a film director, creative director, and choreographer.
Film direction, creative direction & choreography: I COULD NEVER BE A DANCER
Dancers: Fanny Sage, XiaoYi Liu, Enzo Da Silva, Georges Labbat
Photography & Steadicam: Jan Rubens
Shot at la Villa Cavrois, architect Robert Mallet-Stevens -
ORANGINA – C’EST LA VIE, LIAR VERSION
April 27, 2018
Kumiko Iijima worked on TVCF for ORANGINA, “C’EST LA VIE – Liar Ver.” as a costume designer and stylist.
Director: Hideyuki Tanaka
Costume Designer & Stylist: Kumiko Iijima
Talent: Vincent Cassel, Eiji Kotoge -
April 18, 2018
I COULD NEVER BE A DANCER worked on the concept and design of the fashion windows for Hermès’ “le jeu” (Feb.-May 2018) in Geneva, Switzerland.
Concept and design: I COULD NEVER BE A DANCER in association with Paul Jouan
Production: ArtComposit
Project led by Yoann Mathurin
Photos: Michel Giesbrecht -
SABINE GETTY: WOMAN ON THE VERSE
April 18, 2018
I COULD NEVER BE A DANCER worked on “Sabine Getty: Woman On The Verge” for British VOGUE as a choreographer.
Director: Mafalda Millies
Choreographer: I COULD NEVER BE A DANCER
Talent: Sabine Getty -
April 17, 2018
Kumiko Iijima worked on Clear Asahi’s TVCF for Spring 2018, featuring Kaori Momoi as a stylist.
Styling: Kumiko Iijima
Talent: Kaori Momoi -
April 15, 2018
Kumiko Iijima worked on FRIENDS’ “FRIENDS’ Friends, Gather Around! ~Collaboration Festival in Hibiya Yaon~” as a costume designer and stylist.
Costume designer & Stylist: Kumiko Iijima
Talent: Friends -
KYARY PAMYUPAMYU – KIMI NO MIKATA
April 11, 2018
Kumiko Iijima worked on a music video for “Kimi No Mikata” by Kyary Pamyupamyu as a stylist.
Director: Jun Tamukai
Stylist: Kumiko Iijima
Hair & Make-up Artist: Minako Suzuki
Talent: Kyary Pamyu Pamyu -
POCARI SWEAT – OUR AFTER SCHOOL
April 09, 2018
I COULD NEVER BE A DANCER worked on a TVCF, “POCARI SWEAT – Our after school” for “POCARI SWEAT,” a sports drink manufactured by Otsuka Pharmaceutical.
Choreographer: I COULD NEVER BE A DANCER
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April 06, 2018
Invited by the French embassy during the Rencontres franco-chinoises de la mode and Shanghai fashion week, I COULD NEVER BE A DANCER is now holding an exhibition, “Just In Time” from March 29 to April 19 at the Bailian group fashion center in Shanghai and Beijing.
Produced by Doors/Menyi
Video edited by Jean-Philippe Mure (Saint-Louis, Paris)
Sound edited by Vincent Drux (G.U.M, Paris)
Set design by I COULD NEVER BE A DANCER & Paul Jouan
Performance by Qian TingTing & Huang JianRong -
WINE & FRIENDS – 2018 SPRING ISSUE
April 05, 2018
Simon Bajada worked on Wine & Friends Magazine 2018 Spring issue as a photographer.
Photographer: Simon Bajada
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NON – HITORI TEN ONNANOKO WA KIBA WO MUKU
April 04, 2018
Kumiko Iijima worked on poster and picture book for “Non Hitori Ten -Girls Bare Their Teeth-” as a stylist.
Photographer: Akiko Isobe
Stylist: Kumiko Iijima
Hair & Make-up: Shie Kanno
Art Director: Sankai Sato -
April 02, 2018
“Noodle.,” an experimental fashion project by Hideyuki Tanaka, art director and Kumiko Iijima, is going to have the first pop up store at PARCO_ya in Ueno from April 5th to 15th. A new special panda mascot, “Mien Mien” is going to be featured and sold at this pop up store for the first time and its limited items are sold at PARCO_ya only. During this period, special collaboration menu will be also sold at Dean & Deluca cafe on the 1st floor of PARCO_ya. If you are around in Ueno area, please stop by!
Noodle. Pop Up Store
4/5 (thu) – 4/15 (sun)
PARCO-ya 2F
2F 3-24-6 Ueno, Taito-ku, Tokyo 110-0005 Japan
Design / Styling / Costume Design:
Hideyuki Tanaka (Frame Graphics.), Kumiko Iijima -
SO-EN – 2018 APRIL & MAY ISSUE
April 02, 2018
Kumiko Iijimaworked on chibi MOEKO、Aoi Yamada、GIMIKO for SO-EN April & May issue “To Overcome Through Fashion” as a stylist.
Photographer: Tajimax
Costume Designer & Stylist: Kumiko Iijima
Hair & Make-up: Ryoji Inagaki
Talent: Moeko Chibi, Gimico, Aoi Yamada -
March 21, 2018
Kumiko Iijima worked on Non for promotion for “EDOSEN” as a stylist.
Stylist: Kumiko Iijima
Talent: Non -
NISSIN YAKISOBA U.F.O. – FASHION MONSTER Ver. 2020
March 19, 2018
Kumiko Iijima worked on “Nissin Yakisoba U.F.O.: Fashion Monster Ver. 2020” as a costume designer and stylist.
Costume Designer & Stylist: Kumiko Iijima
Talent: Yuya Uchida -
March 18, 2018
Kumiko Iijima worked on a new campaign for ASTIGU S/S 2018 featuring Yuka Mannami as a costume designer and a stylist.
Costume designer & Stylist: Kumiko Iijima
Talent: Mannami Yuka -
March 12, 2018
Kumiko Iijimaworked on TVCF for “ORANGINA” as a costume designer and stylist.
Director: Hideyuki Tanaka
Costume Designer & Stylist: Kumiko Iijima
Talent: Vincent Cassel, Eiji Kotoge -
February 14, 2018
Simon Bajada worked on photo shooting for a gallery.
These photos are also available for purchase so please contact through Facebook if you are interested in purchasing them.Photographer: Simon Bajada
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February 13, 2018
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FRIENDS – PETIT TOWN RELEASE TOUR
January 29, 2018
Kumiko Iijima worked on Emi Okamoto for FRIENDS’ “petit town release tour ~grand party!”
Costume designer: Kumiko Iijima
Artist: Emi Okamoto -
January 12, 2018
I COULD NEVER BE A DANCER worked on HER for their MV for “We Choose” as a choreographer.
Director: Giant
Choreographer: I COULD NEVER BE A DANCER
Artist: HER -
GESU NO KIWAMI OTOME – TATAKATTESHIMAUYO
January 10, 2018
Kumiko Iijima worked on MV for Gesu no Kiwami Otome’s new single “Tatakatteshimauyo” as a stylist.
Stylist: Kumiko Iijima
Talent: Gesu no Kiwami Otome -
January 08, 2018
I COULD NEVER BE A DANCER worked on “MOVE” for KENZO as a choreographer and casting director.
Casting & choreography: I COULD NEVER BE A DANCER
Talents: Hajiba Fahmy, XiaoYi Liu, Gala Moody, Sophie Appolonia, Eva Ndiaye, Patric Kuo, Feroz Sahoulamide, Abdoulaye Barry, Brandon Malboneige, Joris -
December 31, 2017
Kumiko Iijima worked on Kyary Pamyu Pamyu and her dancers for the “Japan Record Award 2017” as a costume designer and stylist.
Costume designer & Stylist: Kumiko Iiijima
Talent: Kyary Pamyu Pamyu -
December 28, 2017
Kumiko Iijima worked on SO-EN Magazine (February & March issue) as a stylist.
Photographer: Tomokazu Yamada
Stylist: Kumiko Iijima
Talent: DAOKO -
NORDIC BAKING – JAMIE OLIVER MAGAZINE
December 08, 2017
Simon Bajada worked on “Nordic Baking” for Jamie Oliver Magazine as a photographer.
Photographer: Simon Bajada
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December 01, 2017
Kumiko Iijima and Asako Nakayama worked on a promotion movie for Shiseido’s make-up application “misette” as a stylist.
Styling: Kumiko Iijima, Asako Nakayama
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STASERA CASA MIKA x I COULD NEVER BE A DANCER
November 03, 2017
I COULD NEVER BE A DANCER worked on a TV show series,”Stasera Casa Mika” as a choreographer.
Talent: MIKA
Creative Director + Choreographer: I COULD NEVER BE A DANCER -
SUPERHERO NI NARITAI / I WANT TO BE A SUPERHERO
November 01, 2017
Kumiko Iijima worked on Non for her first single CD “I Want To Be A Superhero” as a costume designer.
Photographer: Kenji Miura
Costume designer: Kumiko Iijima
Hair & make up: Shie Kanno -
THE SPOOKY OBAKEYASHIKI – PUMPKINS STRIKE BACK –
October 31, 2017
Kumiko Iijima worked on Kyary Pamyu Pamyu for her solo Halloween concert “THE SPOOKY OBAKEYASHIKI -PUMPKINS STRIKE BACK-” as a costume designer and a stylist.
Costume design & Styling: Kumiko Iijima
Talent: Kyary Pamyu Pamyu -
October 31, 2017
Kumiko Iijima worked on Non for “Joshibi Festival 2017” as a costume designer and a stylist.
Costume designer: Kumiko Iijima
Talent: Non -
October 31, 2017
I COULD NEVER BE A DANCER worked on a promotional film for GUCCI as a choreographer.
Director: Tomokazu Yamada
Choreographer: I COULD NEVER BE A DANCER
Talent: Yusuke Iseya -
October 30, 2017
Kumiko Iijima worked on “GUCCI’s Labyrinth,” featuring Ai Hashimoto for SO-EN (December issue) as a stylist.
Photographer: Kazunari Tajima
Stylist: Kumiko Iijima
Make-up: Coco
Hair: Yuuk
Talent: Ai Hashimoto -
October 18, 2017
I COULD NEVER BE A DANCER worked on a film for TUI UK as a choreographer.
Director: Simon Ratigan
Choreographer: I COULD NEVER BE A DANCER -
October 15, 2017
Kumiko Iijima worked on Friends’ new music video “NIGHT TOWN” as a stylist.
Styling: Kumiko Iijima
Talent: Friends -
October 12, 2017
Kumiko Iijima worked on Yuzu’s new single “Koi, Hikemashita” as a costume designer and a stylist.
Costume design & Styling: Kumiko Iijima
Talent: Yuzu -
TRIESTE – AUSTRALIAN GOURMET TRAVELLER
October 11, 2017
Simon Bajada worked on “Trieste” for Australian Gourmet Traveller Magazine as a photographer.
Photographer: Simon Bajada
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GESU NO KIWAMI OTOME – ANATANIWA MAKENAI
October 10, 2017
Kumiko Iijima worked on Gesu no Kiwami Otome’s new single “Aanataniwa Makenai” as a costume designer and a stylist.
Costume design & Styling: Kumiko Iijima
Talent: Gesu no Kiwami Otome -
October 08, 2017
Kumiko Iijima worked on a promotional video for Okayama City as a costume designer and a stylist.
Costume design & Styling: Kumiko Iijima
Talent: Hinako Sakurai -
IWATE BANK TVCF – I WANTED TO SEE YOU VERSION
September 30, 2017
Kumiko Iijima worked on a TVCF “I wanted to see you” for Iwate Bank featuring Non as a stylist.
Stylist: Kumiko Iijima
Talent: Non -
September 26, 2017
Kumiko Iijima worked on a visual image for Quickle Wiper Black featuring MIKI EHARA as a costume designer and a stylist.
Costume design & Styling: Kumiko Iijima
Talent: Miki Ehara -
LANCÔME – L’ABSOLU ROUGE & GLOSS – LIVE ABSOLUTELY
September 14, 2017
I COULD NEVER BE A DANCER worked on a film “L’Absolu Rouge & Gloss” for LANCÔME as a choreographer.
Choreography: I COULD NEVER BE A DANCER
Talent: Taylor Hill -
September 09, 2017
Kumiko Iijima is going to launch an experimental fashion project, “Noodle.” with Hideyuki Tanaka, art director this autumn. They are going to present Noodle’s debut collection at KATA gallery on 9/13 and 9/14. Please stop by if you are around Shibuya area!
Noodle debut collection
9/13 (wed), 9/14 (thu) 13:00 – 22:00
LIQUIDROOM KATA Gallery
3-16-6 Higashi, Shibuya-ku, Tokyo
Opening party: 9/13 (wed) 19:00-22:00
Design / Styling / Costume Design: Hideyuki Tanaka (Frame Graphics.), Kumiko Iijima
Ph: Kazunari Tajima (mild)
HM: Shinji Konishi (band) -
J-WAVE RADIO: HIDEYUKI TANAKA + KUMIKO IIJIMA
September 09, 2017
Kumiko Iijima will appear live with Hideyuki Tanaka, art director on “J-WAVE Good Neighbours” on Monday, September 11th from 13:00 to 16:30. Hideyuki and Kumiko are going to talk with Chris Tomoko, navigator about their experimental fashion project, “Noodle.” which will be debuted this Autumn. Please tune in!
Navigator: Chris Tomoko
Guest: Hideyuki Tanaka (Frame Graphics.) Kumiko Iijima
Hideyuki and Kumiko are also going to present Noodle’s debut collection on 9/13 and 9/14. Please stop by if you are around Shibuya area!
Noodle debut collection
9/13 (wed), 9/14 (thu) 13:00 – 22:00
LIQUIDROOM KATA Gallery
3-16-6 Higashi, Shibuya-ku, Tokyo
Opening party: 9/13 (wed) 19:00-22:00 -
September 07, 2017
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KAIWA(RE)CORD – OHIROME PACK EP
September 06, 2017
Kumiko Iijima worked on Non for “OHIROME PACK” EP version by KAIWA(RE)CORD as a stylist.
Styling: Kumiko Iijima
Talent: Non -
August 31, 2017
Kumiko Iijima worked on Kyary Pamyu Pamyu for her solo Halloween concert “THE SPOOKY OBAKEYASHIKI -PUMPKINS STRIKE BACK-” as a costume designer and a stylist.
Costume design & Styling: Kumiko Iijima
Talent: Kyary Pamyu Pamyu -
JA ZENNOH IWATE – GINGA NO SHIZUKU
August 28, 2017
Kumiko Iijima worked on TVCF “Ginga no Shizuku” for JA Zennoh Iwate featuring Non as a stylist.
Styling: Kumiko Iijima
Talent: Non -
JAMIE OLIVER MAGAZINE – FRUITY PUDS
August 27, 2017
Simon Bajada worked on “FRUITY PUDS” for Jamie Olivier Magazine as a photographer.
Photography & Styling: Simon Bajada
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August 26, 2017
Kumiko Iijima will appear live on “ESTEE LAUDER MAKE TOMORROW BEAUTIFUL,” a section of J-WAVE RAIDO SEASONS on Saturday, September 2nd around 13:30. She is going to talk with Marie, navigator about her new clothing brand and others. Please tune in!
Navigator: Marie
Guest: Kumiko Iijima -
August 07, 2017
Kumiko Iijima worked on Non for music festival “WORLD HAPPINESS 2017” as a costume designer and a stylist.
Costume designer & St: Kumiko Iijima
Balloon Artist: Daisy Balloon
Talent: Non -
KAIWA(RE)CORD – OHIROME PACK CASETTE
August 06, 2017
Kumiko Iijima worked on Non for “OHIROME PACK” (casette) by KAIWA(RE)CORD as a stylist.
Styling: Kumiko Iijima
Talent: Non -
JAMIE OLIVER MAGAZINE – GREEN KITCHEN STORIES
August 05, 2017
Simon Bajada worked on “GREEN KITCHEN STORIES” for Jamie Olivier Magazine as a photographer.
Photography & Styling: Simon Bajada
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August 03, 2017
Kumiko Iijima worked on TOWER RECORDS’ advertising poster “NO MUSIC, NO LIFE?” featuring Non as a costume designer and a stylist.
Costume design & Styling: Kumiko Iijima
Talent: Non -
NORDIC LIGHT – 10 BEST SCANDINAVIAN COOKBOOKS
July 16, 2017
Nordic Light, a book Simon Bajada worked on as a photographer / recipe developer / stylist is selected as one of the 10 best Scandinavian cookbooks by The Independent.
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July 09, 2017
Kumiko Iijima worked on Non for screening of “In this Corner of the World” at Taipei Film Festival as a stylist.
Stylist: Kumiko Iijima
Talent: Non -
LEGAL CONSULTING TALK SHOW – SATO HONAMI
July 06, 2017
Kumiko Iijima worked on Sato Honami, also known as a drummer Hona Ikoka of Gesu no Kiwami Otome, for a talk show “Legal Office” as a stylist.
Stylist: Kumiko Iijima
Talent: Honami Sato -
IWATE BANK TVCF – SONG OF DETERMINATION
July 05, 2017
Kumiko Iijima worked on a TVCF “A Song of Determination” for Iwate Bank featuring Non as a stylist.
Stylist: Kumiko Iijima
Talent: Non -
SAPPORO INTERNATIONAL ART FESTIVAL 2017
July 04, 2017
Kumiko Iijima worked on Sapporo International Art Festival 2017 Guidebook featuring Non as a stylist.
Stylist: Kumiko Iijima
Talent: Non -
POCARI SWEAT – DANCING SCHOOL FIELD TRIP VERSION
July 03, 2017
I COULD NEVER BE A DANCER worked on a TVCF “POCARI SWEAT – Dancing School Field Trip” for “POCARI SWEAT“, a sports drink manufactured by Otsuka Pharmaceutical Co., Ltd.
Choreographer: I COULD NEVER BE A DANCER
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SO-EN – COMME DES GARCONS EXHIBITION THROUGH CREATORS’ EYES
June 30, 2017
“Rei Kawakubo / Comme des Garcons Art of the In-Between,” an exhibition at the Metropolitan Museum in NYC has started from May 4th. A stylist / costume designer, Kumiko Iijima’s article from her point of view for this exhibition is featured in the 2nd special issue, “Comme des Garcons Exhibition through creators’ eyes” for SO-EN (August issue).
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June 29, 2017
Kumiko Iijima and Asako Nakayama worked on a campaign “Ario BAZAR Omatsuri Days” for Ario as a stylist and a Kimono fitter.
Stylist: Kumiko Iijima, Asako Nakayama
Kimono fitter: Asako Nakayama -
JALAN x NOGIZAKA46 – TVCF SUMMER 2017
June 27, 2017
Kumiko Iijima and Asako Nakayama worked on a new TVCF “Noginatsu46 – Reviews” version and “Noginatsu46 – Point” version for Jalan, a travel agency as a stylist and a Kimono fitter.
Stylist: Kumiko Iijima, Asako Nakayama
Kimono fitter: Asako Nakayama
Talent: Nogizaka46 -
June 20, 2017
Kumiko Iijima worked on Clear Asahi’s TV CF for Summer 2017 featuring Kaori Momoi as a stylist.
Styling: Kumiko Iijima
Talent: Kaori Momoi -
CIRQUE DU SOLEIL x ICNBAD – SCALADA STELAR 2017
June 15, 2017
I COULD NEVER BE A DANCER works on Cirque du soleil’s new show, “SCALADA STELAR 2017” as a co-stage director & choreographers. “SCALADA STELAR 2017” will be shown in Andorra from July 1st to July 30th. Please see this link for more detailed info. If you are around this area, please check it out!
Director: Benjamin Dupont
Co-Stage Directors: I COULD NEVER BE A DANCER
Choreographers: I COULD NEVER BE A DANCER
Music: Felix-Antoine Couturier
Costume designer: Yso (Siphay Southidara)
Lighting designer: Mikki Kunttu
Acrobatic choreographer: Edesia Moreno Barata -
June 14, 2017
Kumiko Iijima worked on Non for “Higasi-Nakano“, Meisa Fujishiro’s photo exhibition as a stylist.
Styling: Kumiko Iijima
Talent: Non -
June 07, 2017
Kumiko Iijima worked on Non for a music video “Micro Boy and Macro Girl” by Schadaraparr and EGO-WRAPPIN’ as a stylist.
St: Kumiko Iijima
Talent: Non -
THE DENTSU ADVERTISING AWARDS – POCARI SWEAT 2016
June 04, 2017
Otsuka Pharmaceutical’s Pocari Sweat 2016 TVCFs, “Yell” version, “Thanks” version and “Arigato” version I COULD NEVER BE A DANCER choreographed were named the winner of the TV advertising award under TV advertising series category by the 70th Dentsu Advertising Awards!
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JAMIE OLIVER MAGAZINE – BROAD BEANS
June 01, 2017
Simon Bajada worked on “Broad beans, garlic & feta bruschetta” for Jamie Olivier Magazine as a photographer.
Photography & Styling: Simon Bajada
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May 31, 2017
I COULD NEVER BE A DANCER worked on “DANCING ROMANCE” a promotional campaign film for Fondation Visio as a choreographer.
The campaign aims to raise funds for research and mobility assistance for partially sighted people. In order to cast a partially sighted dancer, the casting was opened to five continents and a young American man who previously competed on “America’s Got Talent” stars in this film.
Director: Laura Sicouri
Choreographer: I COULD NEVER BE A DANCER
Dancer: Fanny Sage, Benjamin Yonattan -
May 21, 2017
Kumiko Iijima worked on Clear Asahi’s TV CF for Spring 2017 featuring Kaori Momoi as a stylist.
Styling: Kumiko Iijima
Talent: Kaori Momoi -
POCARI SWEAT 2017 – INDIA VERSION
May 16, 2017
I COULD NEVER BE A DANCER worked on a new TVCF “Pocari Sweat India Version – we tried dancing the Pocari’s choreography in India, a country of Bollywood” for Pocari Sweat by Otsuka Pharmaceutical Co., Ltd.
Choreographer: I COULD NEVER BE A DANCER
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JA ZEN-NOH IWATE – NON, PR MANAGER FOR IWATE
May 15, 2017
Kumiko Iijima worked on short films “JA ZEN-NOH presents Junjo Sanchi Iwate – Non, PR manager for Iwate” as a stylist.
St: Kumiko Iijima
Talent: Non -
May 12, 2017
Kumiko Iijima worked on a TVCF for Netz Toyota Hiroshima 50th Anniversary featuring Non as a stylist.
St: Kumiko Iijima
Talent: Non -
POCARI SWEAT – DANCING OPENING CEREMONY VERSION
April 17, 2017
I COULD NEVER BE A DANCER worked on a TVCF for “Pocari Sweat – Dancing opening ceremony” version, featuring 300 dancers for Otsuka Pharmaceutical Co., Ltd.
Otsuka Official Adview Site https://www.otsuka.co.jp/adv/poc/Choreographer: I COULD NEVER BE A DANCER
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THE SILVER SPOON – NAPLES AND THE AMALFI COAST
April 17, 2017
Simon Bajada worked on “The Silver Spoon Naples and the Amalfi Coast” published by PHAIDON as a photographer.
Photographer: Simon Bajada
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April 10, 2017
Kumiko Iijima worked on a new visual campaign for KIREIMO, featuring Tomomi Itano and 2 back dancers as a costume designer and stylist.
costume & styling: Kumiko Iijima
Talent: Tomomi Itano -
April 06, 2017
Simon Bajada worked on “Chicco Palms” Pizzeria in Brooklyn Park, Australia designed by MASH Design as a photographer.
Photographer: Simon Bajada
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April 04, 2017
Kumiko Iijima will hold an exhibition from 4th April to 7th April. Please check it out if you are around in Roppongi areas.
Group Exhibition “Amant de Chat”
Artists: Kenji Miura x Kumiko Iijima x Ryo Teshima
Dates: Tuesday 4th April to Friday 7th April 2017
Opening Hours: 15:00 – 20:00
Venue: Roppongi Space Billion (3F, 4-4-5 Roppongi, Minato-ku, Tokyo) -
KYARY PAMYU PAMYU – EASTA MUSIC VIDEO
April 03, 2017
Kumiko Iijima worked on Kyary Pamyu Pamyu’s music video, “Easta” as a costume designer and a stylist.
Costume designer & St: Kumiko Iijima
Talent: Kyary Pamyu Pamyu -
IWATE BANK TVCF – I’M BACK VERSION
April 02, 2017
Kumiko Iijima worked on a TVCF “I’m back” for Iwate Bank featuring Non as a stylist.
Stylist: Kumiko Iijima
Talent: Non -
BUSINESS OF FASHION – WHO’S DRIVING JAPANESE STYLE?
March 28, 2017
Kumiko Iijima is featured as one of the driving Japanese stylists in Business of Fashion “Who’s Driving Japanese Style” and its instagram.
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March 25, 2017
Kumiko Iijima worked on a TVCF “Method WO Cream” for LION as a costume designer and a stylist.
Costume designer & St: Kumiko Iijima
Talent: Rin & Anne -
SAUT HERMÈS AU GRAND PALAIS 2017
March 20, 2017
I COULD NEVER BE A DANCER worked on “SAUT HERMÈS,” an annual show jumping competition held at the Grand Palais in Paris, France on 17, 18 and 19 March as a casting director and a choreographer.
Choreographer & Casting Director: I COULD NEVER BE A DANCER
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March 11, 2017
Simon Bajada worked on “Hotel Jesus” Restaurant in Melbourne, Australia designed by MASH Design as a photographer.
Photographer: Simon Bajada
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AEON – LET’S START EASTER PARTY
March 09, 2017
Kumiko Iijima worked on a new campaign “Let’s start EASTER party!” for Aeon featuring Kyary Pamyu Pamyu as a costume designer and a stylist.
Costume designer & St: Kumiko Iijima
Talent: Kyary Pamyu Pamyu -
March 09, 2017
Kumiko Iijima worked on Kyary Pamyu Pamyu ‘s new single CD jacket cover “Iista” as a creative director, a costume designer and a stylist.
CD, Costume designer & St: Kumiko Iijima
Talent: Kyary Pamyu Pamyu -
GENEVA INTERNATIONAL MOTOR SHOW 2017 – RENAULT
March 08, 2017
I COULD NEVER BE A DANCER worked on a show for RENAULT at Geneva International Motor Show 2017 as an art director , choreographer and casting director.
Art Director, Choreographer, Casting Dir: I COULD NEVER BE A DANCER
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March 03, 2017
Kumiko Iijima worked on a new TVCF for Pokémon Sun & Moon featuring Masahiro Tanaka, Saori Yoshida and Usain Bolt as a costume designer and a stylist.
Director: Hideyuki Tanaka
Costume designer & Stylist: Kumiko Iijima
Talent: Masahiro Tanaka, Saori Yoshida, Usain Bolt -
February 26, 2017
Kumiko Iijima worked on Non for her first mook “so-saku artist non” as a costume designer and a stylist.
Costume designer & St: Kumiko Iijima
Talent: Non -
JAMIE OLIVER MAGAZINE – WINTER GREENS
February 12, 2017
Simon Bajada worked on “Winter Green” for Jamie Olivier Magazine as a photographer.
Photography & Styling: Simon Bajada
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February 04, 2017
Kumiko Iijima worked on Kyary Pamyu Pamyu for “TV Bros.” Magazine (January 28th 2017 issue) as a stylist.
St: Kumiko Iijima
Talent: Kyary Pamyu Pamyu -
February 04, 2017
Kumiko Iijima worked on Non for RiCE Magazine (Winter 2017 issue) as a stylist.
St: Kumiko Iijima
Ph: Kayo Ume
Talent: Non -
February 01, 2017
Kumiko Iijima worked on a new campaign for ASTIGU S/S 2017 featuring Yuka Mannami as a costume designer and a stylist.
Costume designer & St: Kumiko Iijima
Talent: Mannami Yuka -
January 21, 2017
Kumiko Iijima worked on Kyary Pamyu Pamyu for KPP JAPAN IYAHOI TOUR 2017 as a costume designer and a stylist.
Costume designer & St: Kumiko Iijima
Talent: Kyary Pamyu Pamyu -
THE CHALKBOARD MAGAZINE – JANUARY 2017
January 19, 2017
Simon Bajada‘s recipe, “Baked poined cabbage, Beluga lentils & Smoked cheese” from his book, “Nordic Light” is featured in The Chalkboard Magazine, a lifestyle magazine.
Photographer, Recipe developer & Stylist: Simon Bajada
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January 16, 2017
Kumiko Iijima worked on Non for “Bijutsu Techo” Magazine (February 2017 issue) as a stylist.
St: Kumiko Iijima
Talent: Non -
KYARY PAMYU PAMYU – HARAJUKU IYAHOI MUSIC VIDEO
January 10, 2017
Kumiko Iijima worked on Kyary Pamyu Pamyu’s music video, “Harajuku Iyahoi” as a costume designer and a stylist.
Dir: Hideyuki Tanaka
Costume designer & St: Kumiko Iijima -
January 05, 2017
Kumiko Iijima and Asako Nakayama worked on a TVCF for Ario BAZAR 2017 as a costume designer and a stylist.
Stylist: Kumiko Iijima
Kimono Costume designer & Kimono fitter: Asako Nakayama -
December 30, 2016
Kumiko Iijima worked on Kyary Pamyu Pamyu for “The Japan Record Award 2016” as a costume designer and a stylist.
Costume designer & St: Kumiko Iijima
Talent: Kyary Pamyu Pamyu -
December 28, 2016
Kumiko Iijima worked on cover and cover story for “Hanako No.1125” featuring Non as a stylist.
St: Kumiko Iijima
Talent: Non -
December 27, 2016
Kumiko Iijima worked on AyaBambi for “SO-EN” (February 2017 issue) as a stylist.
Photographs: Muga Miyahara
Styling: Kumiko Iijima
Hair: Ryoji Imaizumi (SIGNO)
Makeup: Michiru (3rd)
Model: Aya Sato, Bambi Sato (AyaBambi) -
December 26, 2016
Kumiko Iijima and Asako Nakayama worked on a cover story for a magazine “TV Bros. New Year Special Issue” featuring Yasuyuki Okamura and Kyary Pamyu Pamyu as a stylist.
Stylist: Kumiko Iijima
Kimono Stylist: Asako Nakayama
Talent: Yasuyuki Okamura, Kyary Pamyu Pamyu -
December 23, 2016
Kumiko Iijima worked on Kyary Pamyu Pamyu for a TV program “Music Station Super Live 2016” as a costume designer and a stylist.
Costume designer & St: Kumiko Iijima
Talent: Kyary Pamyu Pamyu -
December 12, 2016
Kumiko Iijima in collaboration with Johnny Kaede, worked on “GINZA HOROSCOPE BOOK 2017” as a stylist.
Fortuneteller: Johnny Kaede
St: Kumiko Iijima -
December 08, 2016
I COULD NEVER BE A DANCER worked on a film “NUMERO 5 L’EAU” for CHANEL featuring Lily-Rose Depp as a model coach.
Model Coaching: ICNBAD
Talent: Lily-Rose Depp -
HERMES – CAPE COD’S UNEXPECTED EFFECTS
December 07, 2016
I COULD NEVER BE A DANCER worked on a film “Cape Cod’s unexpected effects” for Hermes as a director.
Direction: I COULD NEVER BE A DANCER
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December 01, 2016
I COULD NEVER BE A DANCER worked on a show at Tokyo National Museum for Cartier Magicien, Cartier’s new high jewelry collection as a director and a choreographer.
“KISEKI,” a TV program on BS Fuji featuring Cartier Magicien including interviews will be broadcasted on Friday 2nd December from 23:30 to 23:55 (in Japan time).
Direction + Choreography: I COULD NEVER BE A DANCER in collaboration with Artisan
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KYARY PAMYU PAMYU ARTWORK EXHIBITION 2011-2016
November 21, 2016
Kyary Pamyu Pamyu’s artwork exhibition, “KYARY PAMYU PAMYU ARTWORK EXHIBITION 2011-2016” will be held in Laforet Museum Harajuku from 12/16 (fri) to 12/25 (sun). All 18 CD covers created by art director STEVE NAKAMURA and costume designer Kumiko Iijima since her debut in 2011 will be on display. Please check it out if you are around in this area!
KYARY PAMYU PAMYU ARTWORK EXHIBITION 2011-2016
Dates: Friday 16th December to Sunday 25th December 2016
Opening Hours: 11:00 – 22:00 (on 25th Dec: 11:00 – 18:00)
Venue: Laforet Museum Harajuku (Laforet Harajuku 6F, 1-11-6 Jungumae, Shibuya-ku, Tokyo)
Admission Fee: 800YEN / free for preschool childrenCostume designer & St: Kumiko Iijima
Talent: Kyary Pamyu Pamyu -
November 21, 2016
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November 21, 2016
Kumiko Iijima worked on Non’s costume for an event presenting “Warui Chan” merchandise designed by Non as a costume designer and a stylist.
Costume designer & St: Kumiko Iijima
Talent: Non -
November 20, 2016
Currently, I COULD NEVER BE A DANCER has been working on a TV show series,”Stasera Casa Mika” as a choreographer. You can watch these videos from the following links.
Stasera Casa Mika – Episode 1
Stasera Casa Mika – Episode 2
Stasera Casa Mika – Episode 3Choreographer: I COULD NEVER BE A DANCER
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TOKYO MIDTOWN STARLIGHT GARDEN 2016
November 16, 2016
Kumiko Iijima worked on Kaori Momoi for “Tokyo Midtown Christmas Lighting Ceremony 2016” as a stylist.
St: Kumiko Iijima
Talent: Kaori Momoi -
November 16, 2016
Kumiko Iijima worked on Yasutaka Nakata and Kyary Pamyu Pamyu for “SPECIAL DJ x LIVE ZEPP TOUR 2016 YSTK x KPP” as a costume designer and a stylist.
Costume designer & St: Kumiko Iijima
Talent: Yasutaka Nakata, Kyary Pamyu Pamyu -
FINLAND – LONELY PLANET TRAVELLER
November 14, 2016
Simon Bajada worked on “Finland” for Lonely Planet Traveller as a photographer.
Photographer: Simon Bajada
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NON – IN THIS CORNER OF THE WORLD
November 13, 2016
Kumiko Iijima worked on Non for events promoting the film “Kono Sekai no Katasumi de (In this Corner of the World)” as a stylist.
Costume designer & St: Kumiko Iijima
Talent: Non -
STELLAR PLACE WINTER 2016 – LIFE STORYTELLER
November 11, 2016
Kumiko Iijima worked on a new winter visual campaign “Life Storyteller” for STELLAR PLACE as a stylist.
St: Kumiko Iijima
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November 01, 2016
“Nordic Light,” a new cooking book Simon Bajada worked as a recipe developer, a food stylist and a photographer is now in stores and online.
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SO-EN – 80TH ANNIVERSARY ISSUE
October 28, 2016
Kumiko Iijima worked on “BATTLE DRESS FOR PEACE – Kumiko Iijima × Keiichiro Oshima” for SO-EN 80th Anniversary issue (December 2016 issue) as a costume designer and a stylist.
Ph: Noriaki Fukushima
AD: Keiichiro Oshima
Costume designer & St: Kumiko Iijima
HM: Shinji Konishi -
I COULD NEVER BE A DANCER SHOWREEL 2016
October 24, 2016
I COULD NEVER BE A DANCER’s showreel 2016 is launched. Please check it out!
List of Projects:
Willy Moon “yeah yeah” / directed by Alex Courtès
Electric Guest “the bait” / directed by Jonas & François
Kenzo “Eye Beams” Fall/Winter 2013/2014 / directed by Partel Oliva
Pocari Sweat “yale” & “thank you” / directed by Koichi Iguchi
Jalouse X Dior “Laura Love is in the air” / directed by I COULD NEVER BE A DANCER
Chloé “roses” / directed by I COULD NEVER BE A DANCER
TEDxDoha / directed by Körner Union
Lacoste “support with style” / directed by I COULD NEVER BE A DANCER
Carven Menswear, spring/summer 2017
Metronomy “16 beat” / directed by Colin Solal Cardo
Mika “good guys” / directed by KT Auleta
Kylie Minogue “Crystallize” / directed by Alice Moitie
Cartier “diamonds” / Directed by Johan Renck
Air France safety demonstration / directed by I COULD NEVER BE A DANCER
Chanel “Shade Parade” / directed by Patrick Daughters
Hermès “Swinging Silk” / directed by Rosario Romagnosi
Louis Vuitton “shoes up” / directed by Lisa Paclet
O.P.I “instinct of color” / directed by Hans Emanuel
Google “wear what you want” / directed by Körner Union
“Performance” by Valérie Belin & I COULD NEVER BE A DANCER / filmed by Claire Belin
Showreel edited by Jean-Philippe Mure (St Louis) & titles designed by Antoine Presles -
October 14, 2016
Kumiko Iijima and Asako Nakayama will hold an exhibition focusing on Onigiri (rice ball) and Fashion, from 1st November to 5th November. Please check it out if you are around in Roppongi areas.
Group Exhibition “Ma Boulette”
Artists: Kenji Miura (Photographer), Kumiko Iijima (Stylist), Asako Nakayama (Kimono Stylist)
Dates: Tuesday 1st November to Saturday 5th November 2016
Opening Hours: 15:00 – 20:00
Venue: Roppongi Space Billion (3F, 4-4-5 Roppongi, Minato-ku, Tokyo)
Opening Reception: Wednesday 2nd November 18:00 – 21:00 -
October 13, 2016
Simon Bajada worked on “Oak – The Nordic Journal” Magazine as a photographer.
Photographer: Simon Bajada
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ASOBI BOX KIDS DESIGN T-SHIRT CONTEST
September 12, 2016
Kumiko Iijima participated in Asobi Box Kids T-Shirt Design Contest as a judge. Based on your design, Kumiko will make a special T-shirt only for you! Please check it out from this link!
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August 31, 2016
Kumiko Iijima worked on a new TVCF for GU AW2016 collection Pleated Skirts featuring Ayami Nakajo, Kengo Kora and Yuki Uchida as a costume designer and a stylist.
Costume designer & St: Kumiko Iijima
Talent: Ayami Nakajo, Kengo Kora, Yuki Uchida -
August 26, 2016
Kumiko Iijima worked on a new campaign for ASTIGU A/W 2016 featuring TAO as a stylist.
Styling: Kumiko Iijima
Talent: TAO -
August 26, 2016
I COULD NEVER BE A DANCER worked on a music video 16 Beat by Metronomy for La Blogothèque, a music and culture website, as a choreographer and a casting director.
This project is featured in Noisy by Vice. Please check it out from this link!
Dir: Colin Solal Cardo
Casting Director & Choreographer: I COULD NEVER BE A DANCER
Dancers: Aliashka Salamand Hilsum, Khady Thiam, Guillaume Quéau, Shirwann Jeammes -
August 07, 2016
Kumiko Iijima participated in a charity event “Hope and Love Day 2016 in TOKYO,” worked as a costume designer and a stylist for a kids photo booth and exhibited her works made of socks. “Hope and Love for Japan” is a non-profit organization, established 2011 by Paris-based Japanese Artists, aiming to support young victims and their family members in Japan.
Costume + Prop designer & St: Kumiko Iijima
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August 01, 2016
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July 26, 2016
Kumiko Iijima worked on a cover image for Shukan Asahi issue 8/5 and 8/12 as a stylist.
Ph: Kotori Kawashima
St: Kumiko Iijima -
CLEAR ASAHI – SUMMER 2016 FIREWORKS
July 13, 2016
Kumiko Iijima worked on a TVCF for Clear Asahi Summer 2016 “Fireworks” featuring Kaori Momoi as a stylist. Asako Nakayama worked as a Kimono fitter.
St: Kumiko Iijima
Kimono Fitter: Asako Nakayama
Talent: Kaori Momoi -
July 11, 2016
I COULD NEVER BE A DANCER worked on a new TVCF “Cooler in Cotton” for Cotton Inc. as a choreographer.
Dir: Henry Scholfield
Choreographer: I COULD NEVER BE A DANCER -
LOVE MAKING – EDENWORKS BEDROOM
July 09, 2016
Kumiko Iijima collaborated with “edenworks bedroom“, a flower shop in Tokyo, will have an exhibition from 9th to 17th July. Kumiko created tiny beds for flowers inspired by John and Yoko’s performance “Bed-In”. Please check it out if you are around in those areas.
KUMIKO IIJIMA x edenworks bedroom Exhibition “LOVE MAKING”
Dates: Saturday 9th, Sunday 10th, Saturday 16th and Sunday 17th, 13:00-20:00
Venue: edenworks bedroom (motoyoyogi leaf 2F, 8-8 Motoyoyogicho, Shibuya-ku, Tokyo) -
POCARI SWEAT – THANKS / HAVANA, PARIS AND TOKYO VERSION
July 09, 2016
New videos for POCARI SWEAT commercial film choreographed by I COULD NEVER BE A DANCER are released. Besides the TVCF “Thanks Version“, you can also watch videos online “Havana Version – we tried dancing the Pocari’s choreography in Havana, Cuba where people seem cheerful, easygoing and good dancers”, “Paris Version – we tried dancing the Pocari’s choreography in Paris where the Pocari’s choreographers live” and “Tokyo Version – Lesson Video”.
Choreographer: I COULD NEVER BE A DANCER
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LUMINE THE BARGAIN – SUMMER 2016
June 29, 2016
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SHARP AQUOS 4K TV x KYARY PAMYU PAMYU – 2016
June 27, 2016
Kumiko Iijima worked on Sharp Aquos 4K’s TVCF, featuring Kyary Pamyu Pamyu as a costume designer and a stylist.
Costume designer & St: Kumiko Iijima
Talent: Kyary Pamyu Pamyu -
June 25, 2016
I COULD NEVER BE A DANCER worked on a show for CARVEN’s S/S collection as a choreographer.
Collection: Barnabe Hardy
Production Wedance Agency Bruno Péré
Concept & choreography: I Could Never Be A Dancer
Sound: Yuksek -
RINGER HUT NEW UNIFORM PROJECT
June 17, 2016
Kumiko Iijima worked on “Ringer Hut New Uniform Project” and a summer campaign featuring Shiritsu Ebisu Chugaku for Ringer Hut as a costume designer and a stylist.
Costume designer & St: Kumiko Iijima
Talent: Shiritsu Ebisu Chugaku -
June 02, 2016
I COULD NEVER BE A DANCER worked on an event for “NikeLab x Olivier Rousteing” as a choreographer and a casting director.
Casting Director & Choreographer: I COULD NEVER BE A DANCER
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May 31, 2016
Kumiko Iijima worked on a new TVCF for Ice no Mi – Sono Mamma Miya featuring Kyary Pamyu Pamyu as a costume designer and a stylist.
Costume designer & St: Kumiko Iijima
Talent: Kyary Pamyu Pamyu -
May 22, 2016
Kumiko Iijima worked on a TV CF for Clear Asahi – Aloha na Oyako featuring Kaori Momoi as a stylist.
St: Kumiko Iijima
Talent: Kaori Momoi -
L’OREAL MEN EXPERT HYDRA POWER – LUCKY BLUE SMITH
May 20, 2016
I COULD NEVER BE A DANCER worked on a TVCF for L’Oréal Men Expert Hydra Power featuring Lucky Blue Smith as a model coach.
Model Coaching: I COULD NEVER BE A DANCER
Model: Lucky Blue Smith -
May 17, 2016
Kumiko Iijima worked on Kyary Pamyu Pamyu for GINZA (June 2016 issue) as a stylist.
Stylist: Kumiko Iijima
Talent: Kyary Pamyu Pamyu -
May 12, 2016
I COULD NEVER BE A DANCER is featured in madame FIGARO japon (July 2016 issue) and madame FIGARO japon (web).
Please check it out from this link. -
KPP 5iVE YEARS MONSTER WORLD TOUR 2016
May 12, 2016
Kumiko Iijima worked on Kyary Pamyu Pamyu for KPP 5iVE YEARS MONSTER WORLD TOUR 2016 as a costume designer and a stylist.
Costume designer & St: Kumiko Iijima
Talent: Kyary Pamyu Pamyu -
May 09, 2016
I COULD NEVER BE A DANCER was interviewed by BETC POP, a french advertising agency. They talk about the latest work for Lacoste “Support With Style.” Please check it out from this link!
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May 07, 2016
Kumiko Iijima worked on a TVCF for Nisshinbo – DOG-THEATER featuring Kyary Pamyu Pamyu as a costume designer and a stylist.
Costume designer & St: Kumiko Iijima
Talent: Kyary Pamyu Pamyu -
UNIVERSAL STUDIOS JAPAN – HARRY POTTER
May 07, 2016
Kumiko Iijima worked on a new TVCF for UNIVERSAL STUDIOS JAPAN – The Wizarding World of Harry Potter featuring Alice Hirose and Suzu Hirose as a stylist.
Styling: Kumiko Iijima
Talent: Suzu Hirose -
April 28, 2016
I COULD NEVER BE A DANCER worked on “LACOSTE – SUPPORT WITH STYLE,” featuring official French uniforms for Rio 2016 Olympics Games as a director, a choreographer and a casting director.
Director / Choreographer: I COULD NEVER BE A DANCER
DOP: Sophian Belgarbi
Music: The Shoes
Edit: Nicolas Larrouquère
Casting: I COULD NEVER BE A DANCER & Bruno Péré -
UNIQLO GINZA – MAGIC FOR ALL COLLECTION
April 20, 2016
Kumiko Iijima worked on a visual image for UNIQLO GINZA’s MAGIC FOR ALL COLLECTION, a UNIQLO’s collaboration project with Disney, Marvel, Star Wars and Pixar as a stylist.
St: Kumiko Iijima
HM: Tomomi Fukuchi -
April 19, 2016
I COULD NEVER BE A DANCER worked as a choreographer for “Swagger,” a documentary / fiction film by Olivier Babinet, selected for The ACID Programme at the Cannes International Film Festival 2016.
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KYARY PAMYU PAMYU – SAI & CO MUSIC VIDEO
April 19, 2016
Kumiko Iijima worked on Kyary Pamyu Pamyu’s music video, “Sai & Co” as a costume designer and a stylist.
Dir: Hideyuki Tanaka
Costume & ST: Kumiko Iijima
Talent: Kyary Pamyu Pamyu -
POCARI SWEAT – BEHIND THE SCENES
April 16, 2016
Here is a behind the scenes’ video for POCARI SWEAT commercial film choreographed by I COULD NEVER BE A DANCER.
Choreographer: I COULD NEVER BE A DANCER
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April 16, 2016
I COULD NEVER BE A DANCER worked on a TVCF for “POCARI SWEAT“, a sports drink manufactured by Otsuka Pharmaceutical Co., Ltd.
Choreographer: I COULD NEVER BE A DANCER
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April 11, 2016
Kumiko Iijima worked on a TVCF for KIRIN Shinluchu Hinyari Anzu featuring Kankuro Kudo as a stylist.
Styling: Kumiko Iijima
Talent: Kankuro Kudo -
April 10, 2016
I COULD NEVER BE A DANCER participates in the 31st International Festival of Fashion and Photography in Hyères, France. The retrospective video exhibition “Just in Time” opening will be held on 23rd April at the Templiers tower and the festival runs until 25th April 2016.
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April 07, 2016
Kumiko Iijima worked on Yasuyuki Okamura for CREA (May 2016 issue) as a stylist.
Styling: Kumiko Iijima
Talent: Yasuyuki Okamura -
April 06, 2016
Kumiko Iijima worked on Kyary Pamyu Pamyu’s new album jacket, “KPP BEST” as a costume designer and a stylist.
AD: Steve Nakamura
Ph: Takashi Hanzawa
Costume designer & St: Kumiko Iijima
HM: Shinji Konishi
A&R: Harumi Ito
Talent: Kyary Pamyu Pamyu -
March 29, 2016
Kumiko Iijima worked on “SEIBU KPP TRAIN“, Kyary Pamyu Pamyu’s new project with Seibu Railway, as a costume designer and a stylist.
Costume designer & St: Kumiko Iijima
Talent: Kyary Pamyu Pamyu -
March 28, 2016
Kumiko Iijima worked on Coca Cola’s TVCF “Taste the Feeling,” featuring Kyary Pamyu Pamyu as a costume designer and a stylist.
Costume Designer & St: Kumiko Iijima
Talent: Kyary Pamyu Pamyu -
March 27, 2016
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March 23, 2016
Kumiko Iijima worked on Kyary Pamyu Pamyu’s 12th single jacket, “Sai & Co” as a costume designer and a stylist.
AD: Steve Nakamura
Ph: Takashi Hanzawa
Costume designer & St: Kumiko Iijima
HM: Shinji Konishi
A&R: Harumi Ito
Talent: Kyary Pamyu Pamyu -
March 18, 2016
Kumiko Iijima worked on “Antares” for Michel Herbelin as a costume designer and stylist.
AD: Ryo Teshima (Kei-ko)
Photographer: Noriaki Fukushima
Costume designer & St: Kumiko Iijima
Hair Stylist: YUUK -
March 15, 2016
Simon Bajada worked on a “Raw: Recipes for a Modern Vegetarian Lifestyle” published by Phaidon as a photographer.
Author: Solla Eiríksdóttir
Photography & Styling: Simon Bajada -
JAMIE OLIVER MAGAZINE – EASTER BAKING
March 10, 2016
Simon Bajada worked on “Easter Baking” for Jamie Olivier Magazine as a photographer.
Photography & Styling: Simon Bajada
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March 09, 2016
Kumiko Iijima worked on a visual image and a catalogue for PUNYUS‘ S/S 2016 campaign, as a stylist.
AD: Keiichiro Oshima
Photographer: Bungo Tsuchiya
Stylist: Kumiko Iijima
Hair&Make: Tori.
Set Design: Kosaku Morii
Casting: Kamimuu
Model: Naomi Watanabe, Ayaka Miyoshi -
HERMÈS – 5 TOURS DE MAGIE SUR-MESURE
March 03, 2016
I COULD NEVER BE A DANCER worked on “Le MANifeste d’Hermès – 5 tours de magie sur-mesure” for HERMÈS as a director, a choreographer and a casting director.
Director / Choreographer / Casting Director: I COULD NEVER BE A DANCER
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SPACE SHOWER MUSIC ART EXHIBITION
March 03, 2016
Kumiko Iijima is featured in “SPACE SHOWER MUSIC ART EXHIBITION,” showcases the Kyary Pamyu Pamyu’s costume for SPACE SHOWER MUSIC AWARDS, runs from 4th to 6th April at Shibuya Space EDGE.
Costume designer: Kumiko Iijima
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CLEAR ASAHI – WINTER/SPRING 2016
March 03, 2016
Kumiko Iijima worked on Clear Asahi’s TV CF for Winter/Spring 2016 featuring Kaori Momoi as a stylist.
Styling: Kumiko Iijima Talent: Kaori Momoi
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February 29, 2016
Kumiko Iijima worked on ASTIGU’s S/S 2016 campaign, featuring TAO as a stylist.
Styling: Kumiko Iijima Talent: TAO
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February 27, 2016
Kumiko Iijima worked on Kyary Pamyu Pamyu for Numéro TOKYO (April 2016 issue) as a stylist.
Styling: Kumiko Iijima Talent: Kyary Pamyu Pamyu
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VERSILIA – AUSTRALIAN GOURMET TRAVELLER
February 24, 2016
Simon Bajada worked on “Versilia” for Australian Gourmet Traveller Magazine as a photographer.
Photographer: Simon Bajada
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MEGUMI HAYASHIBARA – A DOUBLE SUICIDE
February 04, 2016
Kumiko Iijima worked on a new CD single cover and music video “A Double Suicide” for Megumi Hayashibara as a stylist.
Styling: Kumiko Iijima Talent: Megumi Hayashibara
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January 05, 2016
Kumiko Iijima worked on Ringo Sheena, AyaBambi and Gesu no Kiwami Otome as a costume designer and a stylist for 66th NHK Kouhaku Utagassen (annual music show for new year’s eve broadcasted by Japan Broadcasting Corporation). Here is Kumiko’s Vogue blog link you can get some ideas how Kumiko came up with their Costumes.
Costume designer & St: Kumiko Iijima
Talent: Ringo Sheena, AyaBambi, Gesu no Kiwami Otome -
December 14, 2015
Simon Bajada was interviewed by THE EARLY HOUR, an online culture, lifestyle and parenting magazine. Please check it out from this link!
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December 14, 2015
“The New Nordic,” a new cooking book Simon Bajada worked as a recipe developer, a food stylist and a photographer is now available in German, Dutch and Italian.
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LE FIGARO MAGAZINE – I COULD NEVER BE A DANCER
December 11, 2015
I COULD NEVER BE A DANCER is featured in the French Figaro Magazine, 11th December 2015.
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December 04, 2015
Kumiko Iijima worked on a visual image for “TWINS” directed by Keishi Nagatsuka.
Dir: Keishi Nagatsuka ST: Kumiko Iijima
Talent: Arata Furuta, Mikako Tabe, Ryo, Kei Ishibashi, Shono Hayama, Yuichiro Nakayama and Kohtaroh Yoshida -
COCOON CITY CHRITSTMAS x SUZU HIROSE
December 02, 2015
Kumiko Iijima worked on a Christmas TVCF for Cocoon City featuring Suzu Hirose as a costume designer and stylist .
Costume designer & St: Kumiko Iijima
Talent: Suzu Hirose -
UNIVERSAL STUDIOS JAPAN – KYARY PAMYU PAMYU XR RIDE
November 30, 2015
Kumiko Iijima worked on Kyary Pamyu Pamyu’s costume for Universal Studios Japan’s new ride “Kyary Pamyu Pamyu XR Ride” as a costume designer and a stylist.
Costume Designer & St: Kumiko Iijima Talent: Kyary Pamyu Pamyu
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November 24, 2015
I COULD NEVER BE A DANCER worked on a new movie, “Cartier Diamonds,” featuring Karen Elson for Cartier as a choreographer and a model coach.
Dir: Johan Renck
Choreographer: I COULD NEVER BE A DANCER
Talent: Karen Elson -
November 23, 2015
Simon Bajada shot Cesar Manrique’s architecture in Lanzarote island as a photographer.
Ph: Simon Bajada
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November 22, 2015
Kumiko Iijima worked on Kaori Momoi for Fujin Koron (December 8th issue) as a stylist.
Ph: Kishin Shinoyama St:Kumiko Iijima HM: Ryoji Inagaki
Talent: Kaori Momori
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MARKS & SPENCER – THE ART OF CHRISTMAS
November 12, 2015
I COULD NEVER BE A DANCER worked on a Christmas TVCF campaign, “The Art of Christmas” for Marks & Spencer as a choreographer.
Dir: Christian Larson Choreo: I COULD NEVER BE A DANCER
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November 12, 2015
Kumiko Iijima worked on a Christmas campaign for Shibuya Hikarie as a stylist.
AD: Keiichiro Oshima Ph: Muga Miyahara St:Kumiko Iijima
Hair: Kunio Kohzaki Make: Ebara Prop: AKI -
November 05, 2015
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November 04, 2015
Kumiko Iijima worked on “CARNIVAL,” a CD cover for Azumi as a stylist.
AD: Keiichiro Oshima St: Kumiko Iijima Flower St: Megumi Shinozaki
Talent: Azumi
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GESU NO KIWAMI OTOME – RYOSEIBAI
November 02, 2015
Kumiko Iijima worked on “Ryoseibai,” 2nd album cover for Gesu no kiwami otome as a stylist with Asako Nakayama, a kimono stylist.
Music: Enon Kawatani St: Kumiko Iijima Kimono St: Asako Nakayama
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KYARY PAMYU PAMYU x DAVID BOWIE
October 30, 2015
Kumiko Iijima styled and made a costume for Kyary Pamyu Pamyu, attending “Music Station,” a TV program. As a Halloween seasonal event, Kumiko worked on Kyary’s costume and styling for a homage to David Bowie.
Costume Designer & St: Kumiko Iijima Talent: Kyary Pamyu Pamyu
(c) Masayoshi Sukita
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October 29, 2015
Kumiko Iijima worked on Kyary Pamyu Pamyu’s costume as a costume designer and a stylist, featuring as a special supporter for “HALLOWEEN &TOKYO,” a special Halloween cleanup event by Tokyo Metropolitan government.
Costume Designer & St: Kumiko Iijima Talent: Kyary Pamyu Pamyu
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October 29, 2015
Kumiko Iijima worked on a concert’s posters for Cyndi Wang, a Taiwanese singer as a stylist. Kumiko’s styling for Cyndi is also featured in Vogue Taiwan.
St: Kumiko Iijima Talent: Cyndi Wang
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COCA COLA x HALLOWEEN x KYARY PAMYU PAMYU
October 24, 2015
Kumiko Iijima worked on Kyary Pamyu Pamyu’s costume, attending “Coca Cola Halloween campaign presents Hello Shibu’15 Opening event” as a costume designer and a stylist. Kumiko collaborated with DaisyBalloon to create Kyary’s bubble dress. Here is Kumiko’s Vogue blog link you can get some ideas how Kumiko came up with Kyary’s Halloween Costume.
Costume Designer & St: Kumiko Iijima Balloon artist: DaisyBalloon
Talent: Kyary Pamyu Pamyu
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October 24, 2015
Kumiko Iijima has debuted as an official blogger for Vogue Japan. She is going to write about how she comes up with ideas and approach projects. Please check it out from this link.
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HYATT – ANYTHING POSSIBLE ep.1
October 20, 2015
I COULD NEVER BE A DANCER worked on Hyatt’s PR movie,”Anything Possible: Episode 1 Alexander & Juliette version” as a choreographer.
Choreo: I COULD NEVER BE A DANCER
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GESU NO KIWAMI OTOME – OTONACHIC
October 16, 2015
Kumiko Iijima worked on a MV, “Otonachic” for Gesu no kiwami otome as a stylist.
Music: Eon Kawatani St: Kumiko Iijima Talent: Gesu no kiwami otome
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October 16, 2015
Kumiko Iijima worked on Maruchan’s TVCF “Mendukuri, Men Men Murakami comes,” featuring Shingo Murakami as a costume designer and stylist.
Costume designer & St: Kumiko Iijima Talent: Shingo Murakami
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RINGO SHEENA – HYAKKIYAKO 2015 TOUR
October 13, 2015
Kumiko Iijima worked on Ringo Sheena’s national hall tour, “HYAKKIYAKO 2015 TOUR” as a costume designer and a stylist.
Music & Artist: Ringo Sheena Costume designer & St: Kumiko Iijima
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INDIGO LA END – WASURETE HANATABA
September 30, 2015
Kumiko Iijima worked on a music video, “Wasurete Hanataba” (Please forget a flower bouquet) for indigo la End as a stylist.
Music: Enon Kawatani St: Kumiko Iijima HM: Tomomi Fukuchi
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COCA COLA – HALLOWEEN DANCE PARTY
September 29, 2015
Kumiko Iijima and I COULD NEVER BE A DANCER worked on Coca Cola’s TVCF,”Hello! Halloween! Halloween Dance Party version,” featuring Kyary Pamyu Pamyu and 6 monsters as a costume designer/stylist and a choreographer respectively. Please check it out from this link,including a behind scene movie.
Prod & Music: Yasutaka Nakata Dir: Yusuke Takana (caviar)
Costume & St: Kumiko Iijima Choreographer: I COULD NEVER BE A DANCER
Talent: Kyary Pamyu Pamyu
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NHK WORLD ENTERTAINMENT NIPPON
September 28, 2015
NHK world’s program, “Entertainment Nippon” is going to feature Kyary Pamyu Pamyu as a special issue and the program is going to be broadcasted for about 150 countries and regions. This special issue covers Kyary Pamyu Pamyu’s activities in the past 4.5 years, her world tours, and her latest interview, including Kumiko Iijima‘s interview as a stylist / costume designer. Here is more detailed info. Please check it out!
【Broadcaster】NHK World TV
【Program】Entertainment Nippon
【Date & Time】（The following time is in Japan time）
10/4 (sun) 13:10 / 23:10
10/5 (mon) 3:10 / 7:10
【How to watch】
http://www3.nhk.or.jp/nhkworld/en/tv/howto/
http://www3.nhk.or.jp/nhkworld/en/live/ -
September 25, 2015
Kumiko Iijima worked on a newspapers ad for NTT docomo as a stylist.
AD: Pencil Nishioka Ph: Motohiko Hasui St: Kumiko Iijima H: YUUK M: Mina
Talent: Shizune Nagao -
September 17, 2015
Kumiko Iijima will appear live on “MORNING INSIGHT,” a section of J-WAVE TOKYO MORNING RADIO on Wednesday, September 23rd at 8:35am. She is going to talk with Tetsuya Bessho, navigator how she became a stylist / costume designer, the way she commits toward her work, what she is currently interested in and what she recommends for autumn fashion. Please tune in!
Navigator: Bessho Tetsuya Guest: Kumiko Iijima
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September 11, 2015
Kumiko Iijima worked on TimeOut cover (vol.8), featuring Kyary Pamyu Pamyu as a stylist.
AD: Steve Nakamura Ph: Yasunari Kikuma St: Kumiko Iijima
HM & Mask Paint: Minako Suzuki Talent: Kyary Pamyu Pamyu -
GESU NO KIWAMI OTOME – MUKU NA KISETSU
September 11, 2015
Kumiko Iijima worked on a CD jacket cover, “Otonachic / Muku na Kisetsu” for Gesu no kiwami otome as a stylist.
Music: Enon Kawatani AD: Ryoji Ohya Ph: Shunya Arai St: Kumiko Iijima
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August 23, 2015
Kumiko Iijima worked on Ringo Sheena’s first international live, “Ringohaku’15 – Suizen sanjaku” as a costume designer and a stylist.
Music & Talent: Ringo Sheena Costume designer & St: Kumiko Iijima
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August 21, 2015
Kumiko Iijima and I COULD NEVER BE A DANCER worked on Kyary Pamyu Pamyu’s music video, “Crazy Party Night ~ Pumpkin Strikes Back” as a costume designer/stylist and a choreographer respectively.
Prod & Music: Yasutaka Nakata Dir: Yusuke Takana (caviar) Costume & St: Kumiko Iijima Choreographer: I COULD NEVER BE A DANCER
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August 11, 2015
Kyary Pamyu Pamyu’s first music video collection DVD/Blue-ray, “KPP MV01” is released on 9/30. The DVD/Blu-ray will include everything from her first single, “Pon Pon POn” up until her yet unreleased “Crazy Party Night ~ Revenge of Pumpkin ~.” Besides costume design and styling, Kumiko Iijima worked on a bonus track, “Cherry Bon Bon” as a director for the first time.
AD & Dir: Jun Tamukai Ph: Takashi Hanzawa Costume designer, St & Dir: Kumiko Iijima HM: Shinji Konishi Talent: Kyary Pamyu Pamyu
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August 06, 2015
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August 06, 2015
Kumiko Iijima worked for Ringo Sheena, Kyary Pamyu Pamyu, and Gesu no kiwami otome who performed at Rock in Japan Festival 2015 as a stylist and a costume designer.
Costume Designer & St: Kumiko Iijima
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August 05, 2015
Simon Bajada worked as a photographer for Industriverket, a project by Oscar Properties, a creative real estate agency based in Stockholm.
Ph: Simon Bajada
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RINGO SHEENA – NAGAKU MIJIKAI YORU / KAMISAMA HOTOKESAMA
August 05, 2015
Kumiko Iijima worked on Ringo Sheena’s CD cover, “Nagaku Mijikai Yoru / Kamisama, Hotokesama” (The long and short night / God, Buddha) as a stylist.
Music & Talent: Ringo Sheena St: Kumiko Iijima
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July 30, 2015
A three-way conversation among Hidetoshi Fuse (critic), Ei Wada (musician) and Kumiko Iijima is featured in Tokyo Paper for Culture (vol.009), bilingual free paper by Tokyo arts council. Here is a link for the interview.
Dialoguer: Kumiko Iijima, Hidetoshi Fuse & Ei Wada
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JAMIE OLIVIER MAGAZINE – TAPAS
July 24, 2015
Simon Bajada worked on “Tapas,” for Jamie Oliver Magazine as a recipe developer, a stylist and a photographer.
Ph, Recipe developer & St: Simon Bajada
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July 24, 2015
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KYARY PAMYU PAMYU – CRAZY PARTY NIGHT
July 23, 2015
Kumiko Iijima worked on Kyary Pamyu Pamyu’s 11th single jacket, “Crazy Party Night – Pumpkin’s revenge” as a costume designer and a stylist.
AD: Steve Nakamura Ph: Takashi Hanzawa Costume designer & St: Kumiko Iijima HM: Shinji Konishi Talent: Kyary Pamyu Pamyu
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LANCÔME 80th ANNIVERSARY PARTY
July 10, 2015
I COULD NEVER BE A DANCER worked on Lancôme 80th anniversary party‘s art direction, staging and music line up with agency Say Hmm.
AD & Staging & Music Line up: I COULD NEVER BE A DANCER with Say Hmm
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THE GUARDIAN – MY KITCHEN GALLERY
July 08, 2015
Simon Bajada is featured in “My Kitchen Gallery,” a life style section of The Guardian.
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July 05, 2015
Kumiko Iijima worked on a fashion story, featuring Ringo Sheena for Vogue Taiwan (July issue) as a stylist.
Ph: Mika Ninagawa St: Kumiko Iijima HM: Ryoji Inagaki Talent: Ringo Sheena
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July 02, 2015
I COULD NEVER BE A DANCER‘s Music Video projects, “Good Guys” for MIKA and “Thank you” for Will Young are featured from LGBT’s point of view in white-screen.jp. Please check it out from this link.
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July 01, 2015
Kumiko Iijima worked on Toyota Porte’s TVCF and graphics, featuring Gesu no Kiwami Otome as a stylist.
St: Kumiko Iijima HM: Tomomi Fukuchi Talent: Gesu no Kiwami Otome
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July 01, 2015
Kumiko Iijima worked on Toyota Spade’s TVCF and graphics, featuring Gesu no Kiwami Otome as a stylist.
St: Kumiko Iijima HM: Tomomi Fukuchi Talent: Gesu no Kiwami Otome
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CLEAR ASAHI – MINNA DE ISSHONI UTAWA NIGHT
June 30, 2015
Kumiko Iijima worked on “Let’s sing together!,” Clear Asahi’s TV CF and print advertising, featuring Kaori Momoi as a stylist.
St:Kumiko Iijima Talent: Kaori Momoi
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NINTENDO ANIMAL FOREST x KYARY PAMYU PAMYU
June 26, 2015
Kumiko Iijima worked on Nintendo’s game, “Dobutsu no mori (animal forest),” featuring Kyary Pamyu Pamyu as a costume designer and a stylist.
Costume designer & St: Kumiko Iijima Talent: Kyary Pamyu Pamyu
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June 26, 2015
I COULD NEVER BE A DANCER worked on “Thank you,” a music video for Will Young as a choreographer and a casting director.
Music & Talent: Will Young Choreographer & Casting Dir: I COULD NEVER BE A DANCER
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SHARP AQUOS 4K TV x KYARY PAMYU PAMYU – 2015
June 26, 2015
Kumiko Iijima worked on Sharp Aquos 4K’s TVCF and graphics, featuring Kyary Pamyu Pamyu as a costume designer and a stylist.
Costume designer & St: Kumiko Iijima Talent: Kyary Pamyu Pamyu
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June 11, 2015
I COULD NEVER BE A DANCER worked on Lexus IS 2015 Flow’s TVCF as a choreographer.
Dir: Alexandre Courtès Choreo: I COULD NEVER BE A DANCER
Gymnast: Christopher Lenoury -
GESU NO KIWAMI OTOME – ROMANCE GA ARIAMARU
June 10, 2015
Kumiko Iijima worked on new music video and CD jacket cover, “Romance ga Ariamaru” (Enough romance) for Gesu no kiwami otome as a stylist.
Music: Eon Kawatani St: Kumiko Iijima
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THE DESIGN FILES x SIMON BAJADA
June 04, 2015
Simon Bajada worked on “Tasty Tuesday” as a contributor, a recipe developer, a stylist and a photographer for The Design Files, an Australia’s popular web magazine
Ph, Recipe developer, St & Writer: Simon Bajada
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INDIGO LA END – KANASHIKU NARU MAENI
June 03, 2015
Kumiko Iijima worked on new music video and CD jacket cover, “Kanashiku naru maeni” for indigo la End as a stylist.
Music: Eon Kawatani St: Kumiko Iijima HM: Tomomi Fukuchi
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CLEAR ASAHI x KAORI MOMOI – MAYOTTERUNOYO
June 02, 2015
Kumiko Iijima worked on Clear Asahi’s TV CF and advertising, featuring Kaori Momoi as a stylist.
St:Kumiko Iijima Talent: Kaori Momoi
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CLEAR ASAHI x KAORI MOMOI – SERVER vs FORMER
June 02, 2015
Kumiko Iijima worked on Clear Asahi’s TV CF and print advertising, featuring Kaori Momoi as a stylist.
St:Kumiko Iijima Talent: Kaori Momoi
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June 01, 2015
Kumiko Iijima worked on a TV CF, featuring Komuai for Yahoo auction as a costume designer and a stylist.
Dir: Jun Tamukai Costume Designer & St: Kumiko Iijima HM: Shinji Konishi
Music & Talent: Komuai -
June 01, 2015
Kumiko Iijima worked on a TV CF for glico’s ice no mi, featuring Kyary Pamyu Pamyu as a costume designer and a stylist with Asako Nakayama, a kimono stylist.
Dir: Jun Tamukai Costume Designer & St: Kumiko Iijima Kimono Stylist: Asako Nakayama Talent: Kyary Pamyu Pamyu Music: Yasutaka Nakata
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WWD TEXTILE VOL. 7 – VIRTUAL CONTROL
May 29, 2015
Kumiko worked on “Virtual Control,” a story for WWD Textile (vol.7) as a stylist.
Ad: Steve Nakamura
Ph: TAKESHI HANZAWA
St: KUMIKO IIJIMA
Props: AYUMI ENDO -
AU – ISAI VIVID x RINGO SHEENA
May 29, 2015
Kumiko Iijima worked on a TV CF, featuring Ringo Sheena for au isai vivid as a costume designer and a stylist.
Music & Talent: Ringo Sheena Dir: Yuichi Kodama (Vivision)
HM: Ryoji Inagaki Costume Designer & St: Kumiko Iijima -
May 26, 2015
Simon Bajada worked as a photographer for Lyceum, the latest project from Oscar Properties, a creative real estate agency based in Stockholm.
Ph: Simon Bajada
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May 26, 2015
Simon Bajada worked as photographer on a story, featuring Kalamaja, Estonia for Monocle magazine.
Ph: Simon Bajada
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May 26, 2015
Simon Bajada worked for Valora, a swedish distribution company as a photographer and food stylist.
Ph + Recipe Developer + Food Stylist: Simon Bajada
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THE AUSTRALIAN – THE NEW NORDIC
May 26, 2015
Simon Bajada‘s new book, “The New Nordic” is featured in “The Australian,” Australian newspaper. Congratulations Simon!
Ph + Recipe developer + Food St: Simon Bajada
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ETT HEM – MONOCLE / TRAVEL & LEISURE
May 26, 2015
Simon Bajada worked as photographer on a story, featuring Ett Hem, a luxury boutique hotel in Stockholm for Monocle magazine (Travel & Leisure).
Ph: Simon Bajada
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MONOCLE RADIO x THE NEW NORDIC
May 26, 2015
“The New Nordic,” a new cooking book Simon Bajada worked as a recipe developer, a food stylist and a photographer is featured in Monocle Radio. Please listen to his interview with Monocle team from this link.
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May 26, 2015
I COULD NEVER BE A DANCER worked on “Good Guys,” a new song from Mika’s new album, “No Place In Heaven” as a choreographer.
Music & Talent: Mika Choreographer: I COULD NEVER BE A DANCER
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Kyary’s “Sweet Powder Room” concert shot in 8K
May 07, 2015
BS premium, one of the satellite services from NHK, will be broadcasting footage from Kyary Pamyu Pmayu’s concert called “Sweet Powder Room.” This concert will be the first time she’s been filmed in “super hi-def 8K”. In addition to original footage of the concert, there are also plans to broadcast shots from backstage. Kumiko Iijima took charge of stage production for the very first time for “Sweet Powder Room,” and she worked as a creative director, costume designer and stylist based on the concept of a “slightly more mature Kyary” Here are the details for the show, don’t miss it! Broadcasting Date: Sunday 6/14 23:00～23:50 on NHK BS Premium Channel
CD + Costume designer + Stylist: Kumiko Iijima Set Designer: Aki Talent: Kyary Pamyu Pamyu
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TOKYO ONDO x SHIGERI BUSHI x YASUYUKI OKAMURA
May 01, 2015
Kumiko Iijima worked on the cover of CD Single Jacket as a creative director and a stylist.
CD&St: Kumiko Iijima
Ad: Keiichiro Oshima
Ph: Hiroshi Manaka
HM: Rie Tomomori -
EXPO 2015 MILANO JAPAN – SceneⅤ LIVE PERFORMANCE THEATER / FUTURE RESTAURANT
May 01, 2015
Kumiko Iijima worked on the EXPO Milano 2015 that starts today and it will run from 1 May 2015 to 31 October 2015. The exhibition theme for the Japan Pavilion this year is “Harmonious Diversity”. Kumiko did the styling and costume design for a live performance that recreates a meal in a japanese restaurant. The restaurant-style theater wraps up the Japan Pavilion.
To find out more about the exhibition please click here!
Dir: Rhizomatiks
Costume design for Future Restaurant / Scene V Live Performance Theater
Costume Designer & St: Kumiko Iijima -
May 01, 2015
Kumiko Iijima worked as a costume designer and stylist on a campaign for Cocoon City, a new shopping mall in Saitama area.
Costume designer & St: Kumiko Iijima
Talent: Suzu Hirose -
GESU NO KIWAMI OTOME | WATASHI IGAI WATASHI JYANAINO
April 09, 2015
Kumiko Iijima worked on “Watshi igai watashi jyanaino,” a music video for Gesu no Kiwami Otome as a stylist.
St:Kumiko Iijima Talent: Gesu no Kiwami Otome
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31 ICE CREAM – WONDERFUL BIRTHDAY
April 03, 2015
Kumiko Iijima worked on Baskin Robbin 31 ice cream’s TV CF, “Wonderful Birthday” and graphics, featuring Tina Tamashiro as a stylist.
Dir: Koichiro Tsujikawa St: Kumiko Iijima HM: Noboru Tomizawa Talent: Tina Tamashiro
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March 26, 2015
I COULD NEVER BE A DANCER worked on a new TV CF, “Studio Line Hot” for L’Oreal as a choreographer and a model coach.
Dir: Barnaby Roper Choreographer: I COULD NEVER BE A DANCER
Talents: Karlie Kloss & Barbara Palvin -
March 18, 2015
Kumiko Iijima worked on Clear Asahi’s TV CF and advertising, featuring Kaori Momoi as a stylist.
St:Kumiko Iijima Talent: Kaori Momoi
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AIR FRANCE IN-FLIGHT SAFETY DEMONSTRATION
March 18, 2015
I COULD NEVER BE A DANCER worked on a new in-flight safety demonstration video for Air France as a director, a choreographer and a casting director.
Dir/Choreographer: I COULD NEVER BE A DANCER
Casting Dir: Isaac Romano & I COULD NEVER BE A DANCER
Talent: Dorcas Coppin, Charlotte Siepiora, Sion Monge, Anne Barreto, Johanna Orth, Claire Tran -
GESU NO KIWAMI OTOME | WATASHI IGAI WATASHI JYANAINO
March 16, 2015
Kumiko Iijima worked on 2nd single cover, “Watshi igai watashi jyanaino” and its publicity photo for Gesu no Kiwami Otome as a stylist.
St:Kumiko Iijima Talent: Gesu no Kiwami Otome
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ANDROID / GOOGLE WATCH – WEAR WHAT YOU WANT
March 16, 2015
I COULD NEVER BE A DANCER worked on “Wear what you wnat,” a TV commercial film for Android / Google watch as a casting director and a choreographer.
Dir: Körner Union Casting Dir & Choreographer: I COULD NEVER BE A DANCER
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March 09, 2015
Kumiko Iijima worked on ASTIGU’s 2015 S/S campaign, featuring TAO as a costume designer and stylist.
Costume designer & St: Kumiko Iijima Talent: TAO
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SPACE SHOWER MUSIC VIDEO AWARDS
March 09, 2015
”Liberty & Gravity,” Quruli’s music video Kumiko Iijima worked as a costume designer and stylist won the best video of the year by Space Shower Music Video Awards. Gesu no Kiwami Otome Kumko styled their 6 music videos also won the breakthrough artist. Gesu no Kiwami Otome’s 2014 released music video: “Parallel specs,” “Normal Atama,” “Ryouki teki na kisu o watashi ni shite,” “Asobi,” “Digital Mogura,” “Rasuka”
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Libération | La danse prend ses marques
March 09, 2015
I COULD NEVER BE A DANCER is featured for its culture story, “La danse prend ses marques” (Dance takes its brands) in Libération, French newspaper on March 7th. Please checkit out if you are interested in reading its article in French!
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I COULD NEVER BE A DANCER SHOWREEL 2015
February 23, 2015
I COULD NEVER BE A DANCER’s showreel 2015 is launched. Please check it out!
List of Projects:
Willy Moon “yeah yeah” / directed by Alex Courtès
Electric Guest “the bait” / directed by Jonas & François
DJ Mehdi “I am somebody” / directed by So Me
Kenzo “Eye Beams” Fall/Winter 2013/2014 / directed by Partel Oliva
Jalouse X Dior “Laura Love is in the air” / directed by I COULD NEVER BE A DANCER
Chloé “roses” / directed by I COULD NEVER BE A DANCER
TEDxDoha / directed by Körner Union
L’Oréal Studioline / directed by Yoann Lemoine
Paco Rabanne “One Million – Man” / directed by Alex Courtès
H&M “Fall 2014” / directed by Alex Courtès
MGMT “It’s working” / directed by So Me
Kylie Minogue “Crystallize” / Directed by Alice Moitie
O.P.I “instinct of color” / directed by Hans Emanuel
Cartier “Baiser volé” / directed by Sean Ellis
Louis Vuitton “shoes up” / directed by Lisa Paclet
Chanel “Shade Parade” / directed by Patrick Daughters
Cadbury “Charity Shop” / directed by MEGAFORCE
Hermès “Swinging Silk” / directed by Rosario Romagnosi
“Performance” by Valérie Belin & I COULD NEVER BE A DANCER / filmed by Claire BelinShowreel edited by Antoine Presle
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I COULD NEVER BE A DANCER – PACO RABANNE
February 10, 2015
I COULD NEVER BE A DANCER worked on the choreography of Paco Rabanne’s new TV CF, “One Million Man Show,” featuring Sean O’Pry.
Dir: Alexandre Courtès Chor: I COULD NEVER BE A DANCER Talent: Sean O’Pry
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EUROPEAN UNION IS WORKING FOR YOU
February 10, 2015
I COULD NEVER BE A DANCER worked on the choreography of European Union’s promotion movie, “European Union is working for you” (6 films).
Dir: J.A.C.K. Chor: I COULD NEVER BE A DANCER
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January 20, 2015
Simon Bajada collaborated with the agency Spoon as a photographer, a recipe developer and a stylist for Hemlagat (aka: Home Made), a freesheet for Hemköp, a Swedish Supermarket.
Photographer / Recipe Developer / Stylist: Simon Bajada
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January 20, 2015
Simon Bajada worked on “Amelia,” a lifestyle magazine in Sweden, featuring Leila Lindholm, a celebrity chef and lifestyle icon as a photographer.
Ph: Simon Bajada
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January 20, 2015
Simon Bajada worked on Plaza Deco for Hem, an interior, architecture and design Swedish magazine as a photographer.
Ph: Simon Bajada
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January 20, 2015
Simon Bajada worked as a stylist and a photographer on the article Autumn for Elle’s Food and Wine.
Photographer / Stylist: Simon Bajada
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Paul Svensson, Fotografiska for Gourmet
January 20, 2015
Simon Bajada worked on an article featuring swedish celebrity chef Paul Svensson for Gourmet Magazine.
Ph: Simon Bajada
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AN x KYARY PAMYU PAMYU x SHINGO MURAKAMI
January 20, 2015
Kumiko Iijima worked on a an’s TV commercial film, featuring Kyary Pamyu Pamyu and Shingo Murakami as a costume designer and a stylist. Please check it out from this link.
Dir: Yuichi Kodama (vivision) Music: Yasutaka Nakata Costume design & ST: Kumiko Iijima Talent: Kyary Pamyu Pamyu, Shingo Murakami
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January 16, 2015
Kumiko Iijima worked on Ringo Sheena’s tour, “Ringohaku’14” as a costume designer and a stylist.
Costume designer & St: Kumiko Iijima Talent: Ringo Sheena, AyaBambi
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January 16, 2015
Kumiko Iijima worked on Kyary Pamyu Pamyu’s costume design and styling for the Japan Record Award 2014.
ST & Costume design: Kumiko Iijima Talent: Kyary Pamyu Pamyu
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KOHAKU UTAGASSEN × KYARY PAMYU PAMYU 2014
January 16, 2015
Kumiko Iijima worked on Kyary Pamyu Pamyu and her dancers as a costume designer and a stylist for 65th NHK Kouhaku Utagassen (annual music show for new year’s eve broadcasted by Japan Broadcasting Corporation).
Costume designer & St: Kumiko Iijima Talent: Kyary Pamyu Pamyu
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KOHAKU UTAGASSEN × RINGO SHEENA 2014
January 16, 2015
Kumiko Iijima worked on Ringo Sheena and her dancers, AyaBambi as a costume designer and a stylist for 65th NHK Kouhaku Utagassen (annual music show for new year’s eve broadcasted by Japan Broadcasting Corporation).
Costume designer & St: Kumiko Iijima Talent: Ringo Sheena, AyaBambi
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January 16, 2015
Kumiko Iijima worked on a bargain campaign for Lazona Kawasaki as a stylist.
Ad/Pl: Keiichiro Oshima Dir: Takumi Shiga Ph: Muga Miyahara St: Kumiko Iijima
HM: Shinji Konishi (band) Talent: Minami Mitsushima -
CHINTAI × KYARY PAMYU PAMYU – SPRING 2015
January 16, 2015
Kumiko Iijima worked on CHINTAI’s spring TV CF, featuring Kyary Pamyu Pamyu as a costume designer and a stylist.
Dir: Kazuaki Seki (ooo) AD: Keiichiro Oshima DOP: Macieji Kucia (avgvst)
Ph: Hiroshi Manaka St & Costume designer: Kumiko Iijima HM: Shinji Konishi (band)
Talent: Kyary Pamyu Pamyu -
SO-EN – MUSIC + FASHION + EMOTION
December 26, 2014
Kumiko Iijima styled Ringo Sheena and Gesu no Kiwami Otome based on the concept of “Music, Fashion and Emotion”for SO-EN magazine (Dec. issue).
St:Kumiko Iijima Talent: Ringo Sheena, Gesu no Kiwami Otome
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December 26, 2014
Kumiko Iijima worked on “Rasuka,” a music video for Gesu no Kiwami Otome as a stylist.
St:Kumiko Iijima Talent: Gesu no Kiwami Otome
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December 26, 2014
Kumiko Iijima worked on M Girl’s magazine, featuring Yuko Oshima as a stylist.
Ph: Mika Ninagawa St:Kumiko Iijima Talent: Yuko Oshima
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December 26, 2014
Kumiko Iijima worked on a Christmas window display for ANNIVERSAIRE OMOTESANDO as a creative director / stylist.
CD/St:Kumiko Iijima
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December 26, 2014
Kumiko Iijima worked on a Christmas campaign for Shibuya Hikarie as a stylist.
Ph: Osamu Yokonami St:Kumiko Iijima HM: Shinji Ikeda (mod’s hair)
Prop/Flower: Megumi Shinohara Prop/Cookie: Cookie Boy Talent: Ayaka -
December 26, 2014
Kumiko Iijima worked on a Christmas campaign for Lazona Kawasaki as a stylist.
AD: Keiichiro Oshima Ph: Muga Miyahara St:Kumiko Iijima Talent: Minami Mitsushima
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NINTENDO 3DS x KYARY PAMYU PAMYU – CHRISTMAS
December 26, 2014
Kumiko Iijima worked on a winter visual Campaign, featuring Kyary Pamyu Pamyu for Nintendo 3DS as a stylist and costume designer.
Costume designer / St: Kumiko Iijima Talent: Kyary Pamyu Pamyu
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MARTELL NOBLIGE x JASON WU LE LAUNCH
December 26, 2014
On 11/28, I COULD NEVER BE A DANCER worked on “Martell Noblige X Jason Wu Le Launch,” a launch event at the Shanghai old postal museum for a new bottle design by Jason Wu as a choreographer and a casting director.
Casting Dir.& Choreographer: I COULD NEVER BE A DANCER
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KYARY PAMYU PAMYU x ARIMA KINEN
December 26, 2014
Kumiko Iijima worked on a visual campaign, “Aryama Miracle Arima Kinen,” featuring Kyary Pamyu Pamyu as a costume designer / stylist.
Costume designer/St:Kumiko Iijima Talent: Kyary Pamyu Pamyu
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SO-EN – INSPIRATION OF COSTUME DESIGN
December 26, 2014
Kumiko Iijima is featured in a special cover story, “Inspiration of Costume design,” featuring Reina Nounen, Akiko Higashimura and Kumiko for “Kurage-hime / Princess Jellyfish,” a movie Kumiko in charge of costume design and styling for So-en magazine (Feb.2015 issue). Kumiko also worked on its magazine cover, featuring Reina Nounen as a stylist.
Costume designer / St:Kumiko Iijima Talent: Reina Nounen
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VOGUE – DISCOVERING THE DEEP BLUE
December 26, 2014
Kumiko Iijima worked on “Discovering the Deep Blue,” a fashion story, featuring Rena Nounen for Vogue Japan (Jan. 2015 issue) as a costume designer / stylist. Kumiko is also featured in the contributor page. Please check it out.
Ph: Kei Ogata Costume designer / St:Kumiko Iijima Talent: Rena Nounen
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KURAGERIUM x ISETAN TOKYO KAIHOKU
December 22, 2014
Kumiko Iijima directed a new concept pop-up shop,featuring “jelly fish” by collaborating with ISETAN’s Tokyo Kaiho-ku. Kumiko’s handpicked designers create original and unique clothes and items, featuring jelly fish. The concept store is opened at Shinjuku ISETAN 2nd floor Center Park TOKYO Kaiho-ku from 12/17 (wed) to 12/31 (wed). On 12/27 (sat), they are going to have a talk show by Kumiko and Sho Sudo, designer at NICE DICAPRIO from 14:00 to 15:00. Please stop by at the pop-up shop if you are around in Shinjuku!
CD: Kumiko Iijima
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PARCO GRAN BAZAAR x KURAGE HIME / PRINCESS JELLYFISH
December 22, 2014
Kumiko Iijima worked on a new winter sale campaign for PARCO, featuring a movie, “Kuragehime / Princess Jellyfish” as a stylist.
Dir: Yusuke Tanaka (caviar) x Jun Tamukai ST: Kumiko Iijima
Talent: Rena Nounen Azusa Babazono Rina Ohta Chizuru Ikewaki -
KURAGEHIME / PRINCESS JELLYFISH EXHIBITION
December 22, 2014
“Kuragehime / Princess Jellyfish,” a movie Kumiko Iijima worked as a stylist and a costume designer is currently having a special exhibition, featuring the movie and the original comic book at Parco Museum in Shibuya (Shibuya Parco Part 1/3FL.) from 12/19 (fri) to 1/12 (mon). Please stop by at the exhibition if you are around in Shibuya!
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Jalouse x Dior – Laura Love is in the air
November 10, 2014
I COULD NEVER BE A DANCER directed and choreographed a fashion film, “Laura Love is in the air,” for Jalouse Magazine featuring a dancer / model, Laura Love with Dior outfit.
Dir/Choreographer: I COULD NEVER BE A DANCER Talent: Laura Love
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October 17, 2014
Kumiko Iijima worked as a stylist for the cover of MUSICA featuring Gesu no Kiwami Otome.
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October 17, 2014
Kumiko Iijima worked as a stylist for the November issue of Ginza Magazine, featuring Momoi Kaori.
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October 17, 2014
Kumiko Iijima worked on a new Colo Colo floor clean campaign as a stylist and costume designer for the young actress, Colocolo-chan (Sato mei chan).
Costume and Styling: Kumiko Iijima HM: Rie Tomomori
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October 17, 2014
Kumiko Iijima worked as a stylist for Tower Record’s free magazine, Tower + featuring Gesu no Kiwami Otome.
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NO MUSIC, NO LIFE x KAWATANI ENON
October 17, 2014
Kumiko Iijima worked as a stylist for Tower Record’s NO MUSIC, NO LIFE featuring Enon Kawatami (indigo la End, Gesu no Kiwami Otome)
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October 17, 2014
Kumiko Iijima worked on Bisco’s Halloween campaign as a stylist and costume designer for Tina Tamashiro.
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PEN – I COULD NEVER BE A DANCER
October 17, 2014
I COULD NEVER BE A DANCER is featured for their cover story, “NEW DESIGN 100” in PEN’s November issue.
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October 03, 2014
Kumiko Iijima worked as stylist for Gesu no kiwami otome’s artist profile photo.
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October 03, 2014
Kumiko Iijima worked as stylist for FACIAL FITNESS PAO’s campaign. (All stylings except Cristiano Ronaldo’s)
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INDIGO LA END – HITOMI NI UTSURANAI
October 03, 2014
Kumiko Iijima worked on a new music video, “Hitomi ni Utsuranai” for indigo la End as a stylist. Check it below!
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NINTENDO NEW 3DS x KYARY PAMYU PAMYU – KISEKAE PLATE
October 03, 2014
Kumiko Iijima worked as a stylist and costume designer on a new Visual Campaign for Nintendo 3DS. Check the TVC and more pictures below!
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September 18, 2014
Kumiko Iijima worked on a new Autumn visual campaign for “Lazona Kawasaki,” a shopping mall as a stylist.
CD&AD: Noritoshi Nishioka St: Kumiko porom Iijima
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LAZONA KAWASAKI – 8TH YEAR ANNIVERSARY
September 18, 2014
Kumiko Iijima worked as a stylist on the 8th anniversary for the shopping mall Lazona Kawasaki.
CD&AD: Noritoshi Nishioka St: Kumiko porom Iijima
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September 18, 2014
Kumiko Iijima worked as a stylist on the autumn campaign for I am I. You can check the videohere!
AD: Enlightenment St: Kumiko Iijima Music: Gomes & Yuko Matsui Model: Mijika Nagai
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QURULI – THERE IS (ALWAYS LIGHT)
September 18, 2014
Kumiko Iijima worked as a stylist for Quruli’s recent music video.
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Vanha Kauppahalli, Helsinki for Monocle
September 18, 2014
Simon Bajada worked as a photographer on an article about The Old Market Hall, a traditional food market in Helsinki, for Monocle Magazine.
Ph: Simon Bajada
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I COULD NEVER BE A DANCER GOES 90’s for H&M
September 05, 2014
I COULD NEVER BE A DANCERが、H&Mのファッションウィークのビジュアルキャンペーンで、キャスティングとコレオグラフィーを手掛けました。ミュージックプロデューサー・DJのLe Youthが、90年代に流行ったSealのKillerをコンテンポラリーにリミックスした曲がフィーチャーされています。
Dir: Alexandre Courtès Casting Dir.& Choreographer: I COULD NEVER BE A DANCER Music Pro: Le Youth
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September 01, 2014
Kumiko Iijima worked as a stylist on a new visual campaign for ISETAN SHINJUKU STORE & Men’s building that runs through 8/27 to 9/9.
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KURAGE HIME – NEW VISUAL IMAGES
August 29, 2014
New visual images from “Princess Jellyfish,” a movie Kumiko Iijima worked as a costume designer and stylist are released. Those new visual images are Masaki Suda, an actor who plays Kuranosuke Koibuchi as a cross dresser in the movie.
St&Costume designer: Kumiko Iijima Talent: Masaki Suda
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WHITE SCREEN INTERVIEW – I COULD NEVER BE A DANCER
August 29, 2014
I COULD NEVER BE A DANCER was interviewed by white-screen.. They talk about the origin of their artist name, how they come up with an idea and proceed a project and their unique position in art and commercial industries. Please check it out from this link!
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August 21, 2014
Kumiko Iijima worked as a costume designer and stylist on the live-action film adaptation of the manga Kuragehime, known in english as Princess Jellyfish. The movie will be released on December 27th. In the meantime, you can check the trailer below!
Dir: Taisuke Kawamura Screenplay: Toshiya Oono Costume designer: Kumiko Iijima Talent: Rena Nounen
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CHINTAI × KYARY PAMYU PAMYU – MY ROOM
August 21, 2014
Kumiko Iijima worked on CHINTAI’s new TV CF, featuring Kyary Pamyu Pamyu as a costume designer and a stylist.
Dir: Jun Tamukai AD: Keiichiro Oshima Ph: Masahiro Shoda (D-CORD)
St&Costume designer: Kumiko Iijima HM: Shinji Konishi (band)
Talent:Kyary Pamyu Pamyu -
KYARY PAMYU PAMYUSEUM 2 – COSTUME EXHIBITION
August 13, 2014
Kumiko Iijima’s costumes and styling for Kyary Pamyu Pamyu is coming to your neighborhood soon. Kyary’s costume exhibition, “Kyary Pamyu Pamyuseum 2” is currently held in the following places and schedule. Please check it out if you are around one of those areas.
7/25(fri)～8/17(sun) AEON Lake Town Kaze (Saitama pref.)
8/22(fri)～9/15(mon) AEON Mall Tando (Yamagata pref.)
9/20(sat)～10/13(mon) AEON Mall Miyazaki (Miyazaki pref.)
10/19(sun)～11/7(fri) AEON Mall Kyoyo (Kyoro pref.)
*Please check the official HP for further schedule.Costume Designer & St:Kumiko Iijima / Chacott / Atelier:Nagae / Atelier:Inadome
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August 13, 2014
Kumiko Iijima styled “Indispensable items Kumiko Iijima thinks for the next generation,” a fashion story, featuring SUMIRE for SO-EN (Sept. issue).
Ph: Kenji Miura St:Kumiko Iijima Talent: SUMIRE
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GESU NO KIWAMI OTOME – RYOKITEKI NA KISS WO WATASHI NI SHITE
August 13, 2014
Kumiko Iijima worked on Gesu no Kiwami Otome’s 1st single music video, “Ryokiteki na Kiss wo Watashi ni shite” as a stylist.
Dir: Hidenobu Tanabe St:Kumiko Iijima Talent: Gesu no Kiwami Otome
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August 13, 2014
Kumiko Iijima worked on Quruli’s new single music video, “Liberty & Gravity” as a stylist.
Dir: Jun Tamukai St:Kumiko Iijima Talent: Quruli
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August 13, 2014
Kumiko Iijima worked on Sayuri Ishikawa for Fujin Koron (August 22nd issue) as a stylist.
Ph: Kishin Shinoyama St:Kumiko Iijima HM:Shinji Konishi (band) Talent: Sayuri Ishikawa
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AU WALLET – KYARY PAMYU PAMYU x GEORGE TOKORO
August 13, 2014
Kumiko Iijima worked on au’s TV CF, “WALLET / Kakusan Kyary (Spreading Kyary),” featuring Kyary Pamyu Pamyu and Goerge Tokoro as a costume designer and a stylist.
Costume Designer & St:Kumiko Iijima Talent: George Tokoro, Kyary Pamyu Pamyu
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August 13, 2014
Simon worked on “THE CHURCH OF CHICKPEA” (Israel, Tel Aviv) for FEAST, an Australian magazine as a photographer.
Ph: Simon Bajada
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July 17, 2014
Bouffant, lasers and lots of dancing. That’s what happened in “Wrong Club”, the latest music video from The Ting Tings’s new album named “Super Critical”
I COULD NEVER BE A DANCER worked on “Wrong Club” as a choreographer.Dir: Lisa Paclet Choreographer: I COULD NEVER BE A DANCER
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TOKYO METRO – GUIDE FOR INTERNATIONAL TOURIST
July 17, 2014
Summer is here and even Santa wants to visit Tokyo. But it’s so hot that he has to wear Yukata! Kumiko Iijima worked as a costume designer and stylist for Tokyo Metro’s “Kawaii” TVCF, “Guide for International Tourist version.”
St&Costume Designer: Kumiko Iijima
Kimono St: Asako Nakayama -
July 17, 2014
Kumiko Iijima worked as a stylist for the cover of an an magazine, featuring Kyary Pamyu Pamyu.
ST: Kumiko Iijima
Talent: Kyari Pamyu Pamyu -
ICNBAD’S SUMMERTIME STREET PARTY
July 03, 2014
Summer is officially here! And I COULD NEVER BE A DANCER has something special for the occasion. They worked on the casting and choreography of St. Honoré Summertime street party in Paris. These are the pictures!
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July 03, 2014
Kumiko Iijima is going to be featured in “Natsume to Migiude” (Natsume and Right Hand), a TV Asahi’s show on Saturday, July 5th at 1:35 AM. Please find the details and show introduction below and check it out!
As Kyary Pamyu Pamyu’s right hand, Jun Tamukai / Film director and Kumiko Iijima / Stylist + Costume designer are going to be our guests. To find out Kyary’s popularity, we are going to have an inside look at their unique music video and kawaii yet wacky costume creations! From “PON PON PON” through the latest project “Kira Kira Killer,” we’ll find out the secret of its popularity. Stay tuned!
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KYARY PAMYU PAMYU – KIRA KIRA KILLER MUSIC VIDEO
July 03, 2014
Kumiko Iijima worked on Kyary Pamyu Pamyu’s music video “Kira Kira Killer” as a costume designer and a stylist.
Producer: Yasutaka Nakata (Capsule)
Dir: Jun Tamukai
Costume designer & St: Kumiko Iijima
HM: Shinji Konishi (band)
Talent: Kyary Pamyu Pamyu -
June 10, 2014
Kumiko Iijima worked on a new TV CF for glico’s ice no mi, featuring Kyary Pamyu Pamyu as a costume designer and a stylist.
Costume designer & St: Kumiko Iijima
Talent: Kyary Pamyu Pamyu -
NYLON x ADIDAS x KYARY PAMYU PAMYU
June 10, 2014
Kumiko Iijima worked as a stylist for NYLON May’s cover and Adidas catalogue photos, featuring Kyary Pamyu Pamyu.
PH: Ryuji Sue (SEE)
ST: Kumiko Iijima
Talent: Kyary Pamyu Pamyu
HM: Masayoshi Okudaira (CUBE)
Edit: Naomi Tahara -
TRAVEL + LEISURE – STOCKHOLM INTERIORS
June 10, 2014
Simon Bajada worked on “Stockholm Interiors” for Travel + Leisure, a travel magazine as a photographer.
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June 10, 2014
Simon Bajada worked on “Stockholm” for Travel + Leisure, a travel magazine as a photographer and food stylist.
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June 10, 2014
Kumiko Iijima‘s costume and styling for Kyary Pamyu Pamyu is featured in i-D magazine.
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KYARY PAMYU PAMYU – PIKA PIKA FANTAJIN
June 10, 2014
Kumiko Iijima worked on Kyary Pamyu Pamyu’s 3rd album, “Pika Pika Fantajin” as a costume designer and stylist.
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TRAVEL + LEISURE – THE FLYING ELK
June 05, 2014
Simon Bajada worked on “The Flying Elk” for Travel + Leisure, a travel magazine as a photographer and food stylist.
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May 28, 2014
I COULD NEVER BE A DANCER worked on a music video for Kylie Minogue’s “Crystallize” as a casting director and a choreographer.
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KYARY PAMYU PAMYU – KIRA KIRA KILLER
May 28, 2014
Kumiko Iijima worked on Kyary Pamyu Pamyu’s new single “Kira Kira Killer” which is also used in the latest au commercial as a costume designer and a stylist.
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HERMES JAPON – NICOLAS BUFFE AT HARA MUSEUM
April 21, 2014
I COULD NEVER BE A DANCER choreographed a pre-opening event of “The Dream of Polifilo” exhibition by Nicolas Buffe for Hermès Japon at Hara Museum of Contemporary Art in Tokyo.
Pr: Nadège Winter
Choreopgraher: I COULD NEVER BE A DANCER
Costume Designer: Nicolas Buffe -
KYARY PAMYU PAMYU – FAMILY PARTY MUSIC VIDEO
April 10, 2014
Kumiko Iijima worked on Kyary Pamyu Pamyu’s 9th single music video, “Family Party” as a stylist and a costume designer.
Dir: Jun Tamukai
Costume designer & St: Kumiko Iijima
HM: Shinji Konishi (band)
Talent: Kyary Pamyu Pamyu
