Paris, FranceCarine Charaire and Olivier Casamayou work on the performative aspect of pop culture, be it throughout dance, light or space design. They detive their inspiration from dance, contemporary art, fashion, club land and television. I COULD NEVER BE A DANCER creates choreography for music videos, advertising (print, TV & web) and commercial events, in Europe, U.S., and Asia. They also do art direction for fashion shows, fashion windows, commercial events and concerts. In the context of contemporary art, their installations and performances are exhibited in museum and galleries worldwide.
CARINE CHARAIREAfter 20 years of studying classical then contemporary dance since the age of four, Carine Charaire performed for choreographers Blanca Li, Marco Berrettini, Jérôme Bel, and contemporary artists Pierre Joseph, Elodie Pong, Boris Achour, Edouard Levé…
OLIVIER CASAMAYOUOlivier Casamayou, with a high-level “agrégation de grammaire” diploma, is a self-taught dancer who developed, through his solos and trios (Natyam, Techno Animal, 3003), a multi-referential and unique language that was honored in 1996 with the First Prize for Best Dance Solo in Belgium (organized by Alain Platel). He has also performed for Jérôme Bel, Marco Berrettini and Edouard Levé.
CLIENT LIST (Selected)CHANEL, Hermès, TED, BULGARI, Cartier, Dom Pérignon, Peugeot, Adidas, Andrea Crews, Bang Bang, Cadbury, Colette, Christian Dior, Citroën, Converse, Diesel, Keren Ann, Dj Mehdi, Elite, Gonzales, Lacoste, Galeries Lafayette, Gaspard Yurkievich, Hermès, Mirwais, Mugler, Nespresso, Nissan, Toyota, Puma, Pet Shop Boys, Reebock, Rochas, Sony, UNIQLO, Y.A.S., Yelle, Yuksek, Virgin.